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Become a Seller on Amazon
410 kr (excl. VAT) per month + selling fees
Over 225,000 European small and medium enterprises and brands sell on Amazon - a 20% year-on-year growth.1
More than €47,250 in benefits reserved for new brands!
Launch on Amazon today and benefit from various incentives to help you get started, including a 10% bonus on your first €45,000 in branded sales, followed by a 5% bonus through the first year until you reach €900,000, which is a bonus value of up to €47,250!*
*Incentives for new sellers are subject to the applicable terms and conditions. New Seller Incentives are available for New Sellers who list their first buyable ASIN to the UK, DE, FR, IT or ES Amazon Site. Visit Seller Central for more details.
Reach millions
Fresh new startups and Fortune 500s. Brand owners and resellers. They all sell on Amazon for a reason: 300 million customers shop our stores worldwide.
Deliver smiles
Leave the shipping, returns, and customer service to us with Fulfilment by Amazon (FBA). Want to take care of shipping yourself? You can do that too.
Make money
Choose from flexible selling plans, product categories, and fulfilment options that fit your business needs to start selling on Amazon.
Just have a few items to sell?
SUCCESS STORIES
Amazon has been a springboard for us to start selling our products internationallyElin AronssonHead of e-commerce, Micki Leksaker
Amazon was the obvious choice for us to be able to reach the international market.Mikael BergströmFounder, Smartshake
Through Amazon, Löfbergs reached a bigger audience and explored new ways of expanding their business in a short amount of time and in a very effective way.Anders ThorénGroup Communications Manager, Löfbergs
We went from selling 4-5 units a day to selling over 1,000 units overnight.Michael CorriganCEO, TRTL
Selling on Amazon, we’ve been able to help farmers all around the world.Al ShariatDirector, Coconut Merchant
For me, it’s a no-brainer to put your products onto a platform where there’s millions of people ready to buy.Lavinia DavolioFounder, Lavolio Boutique Confectionery
Amazon has helped us reach customers in ways that would have been a lot more difficult from our own website.Erin GraybillFounder & Managing Director, Niré
Go Mobile
Use the free Amazon Seller Mobile App
The Amazon Seller Mobile app is packed with features to help you manage and grow your e-commerce business wherever you are. It gives you the freedom to take care of business details right from your phone or tablet.
Frequently Asked Questions
Get answers to the frequently asked questions about selling on Amazon.
How can I start selling on Amazon?
Getting started as a seller with Amazon is very simple. In order to start selling on Amazon, you need to follow the below steps:
- First, choose your selling plan based on the number of products you think you will sell per month. We offer two types of plans: individual and professional. We even have an easy Sell on Amazon Fee Calculator to help you understand how much you can earn with each plan for a certain number of products sold.
- Next, you will need to complete the registration process. This requires your Amazon customer account or a business email address, as well as your (or your company's) credit card details. You will also need to submit a valid ID document (a passport copy or a national identity card, for example). In case you run a company, you will also have to share your company registration details including tax certificates (such as a VAT certificate). Lastly, you will need to share your phone number and bank account details.
- Once your registration is complete, you’ll get access to your Seller Central account from where you can manage your business.
- Next, you’ll need to list your products by adding a product ID, SKU, Product title, Product description, Product images and search terms and relevant keywords, and the cost of each product.
- Then you’ll need to choose the right fulfilment option to deliver your products to your customers.
- Now you are ready to start selling on Amazon.
Is Amazon right for my business?
The short answer is: yes. The largest household brands sell on Amazon. So do emerging brands that will pop up on your radar soon. Small and medium-sized businesses thrive here, and they account for more than half the units sold in our stores worldwide. Whatever your business - and whatever size it is - we’re excited about you growing with us. Find your fit and start your online store today.
How long does it take for Amazon to pay its sellers?
Amazon settles the account balance 14 days after you register your Seller Account. This means that Amazon will initiate a payment to your bank account on your settlement date. The settlement process repeats every 7 days.
How much does it cost to sell a product on Amazon?
The selling fees you pay depend on your selling plan and the types of products you sell.
Selling plan fees
These are the fees you pay for your selling plan, and they vary depending on which plan you select. If you choose the Professional selling plan, you incur a flat fee of £25 per month and no per-item fee (this means you only pay £25 each month regardless of how many items you've sold). If you choose the Individual selling plan, you pay a 75p fee for each item you sell on Amazon.
Selling fees
These fees are charged per item sold, and they include referral fees (which are a percentage of the selling price and vary depending on the product’s category), and variable closing fees (which apply only to media categories).
Shipping fees
When you fulfil orders yourself, Amazon shipping rates apply. We charge these shipping rates based on the product category and shipping service selected by the buyer.
Fulfilment fees
For products that Amazon fulfils for you (known as Fulfilment by Amazon, FBA), there are fees for order fulfilment, storage, and optional services.
Selling plan fees
These are the fees you pay for your selling plan, and they vary depending on which plan you select. If you choose the Professional selling plan, you incur a flat fee of £25 per month and no per-item fee (this means you only pay £25 each month regardless of how many items you've sold). If you choose the Individual selling plan, you pay a 75p fee for each item you sell on Amazon.
Selling fees
These fees are charged per item sold, and they include referral fees (which are a percentage of the selling price and vary depending on the product’s category), and variable closing fees (which apply only to media categories).
Shipping fees
When you fulfil orders yourself, Amazon shipping rates apply. We charge these shipping rates based on the product category and shipping service selected by the buyer.
Fulfilment fees
For products that Amazon fulfils for you (known as Fulfilment by Amazon, FBA), there are fees for order fulfilment, storage, and optional services.
How much money do Amazon sellers make as beginners?
While there is no single correct answer, the fact is that Amazon offers you unlimited potential for growth. As soon as you start selling your products, there are multiple ways to grow your Amazon business.
Do I need an LLC to sell on Amazon?
No. To sell on Amazon, you don't need an LLC (limited liability company). You can immediately begin selling under your name as a sole proprietor. A sole proprietorship is fine if you're just getting started in e-commerce and want to try your hand at selling on Amazon. You can learn more about selling on Amazon through Seller University.
How can I register as a seller on Amazon ?
To get started, you will first need to complete your registration. Please ensure you have the following handy:
- Business mail address or Amazon customer account
- Chargeable credit card (international cards are also accepted)
- Valid passport or ID (Identity verification protects sellers and customers)
- Company registration details, including VAT number
Our handy beginners' guide has detailed information on everything you need to know about becoming a seller on Amazon.
Which items need approval to be sold on Amazon?
Some categories are open to all sellers, while others require a Professional seller account. There are also some categories of products that require official approval by Amazon for you to start selling. There are also certain categories of products that cannot be sold by third-party sellers.
Product categories requiring approval to sell on Amazon are as follows:
Product categories requiring approval to sell on Amazon are as follows:
- Grocery
- Jewellery
- Watches
- Apparel
- Health & Personal Care
- Personal Care Appliances
Find more detailed information about adding products on this Listing Guide page.
For more detailed information, visit Seller University to learn how to succeed as an Amazon Seller.
For more detailed information, visit Seller University to learn how to succeed as an Amazon Seller.
Who can sell on Amazon?
Anyone can start selling on Amazon! Both emerging brands and some of the largest Fortune 500 organizations call Amazon home. Whatever your business - and whatever size it is - with us you can reach the hundreds of millions of customers who visit Amazon to shop every day. Whether you're an individual or a professional, you can get started with all the information you need here.
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Start selling on Amazon today
Becoming an Amazon seller allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
1 European Small and Medium Enterprises Impact Report 2022
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