FULFILMENT BY AMAZON
Grow your business across the European Union with Pan-European FBA
You may achieve up to 53% savings* in fulfilment fees and increase your FBA sales by up to 24%**
*Calculated as the highest achievable savings comparing the EFN fulfilment fees with the local fulfilment fees for each size/weight
**Based on a Aug 2023 study analyzing 1.9 million Pan-European FBA offers, compared to similar FBA offers that did not utilize Pan-European FBA. It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using Pan-European FBA.
**Based on a Aug 2023 study analyzing 1.9 million Pan-European FBA offers, compared to similar FBA offers that did not utilize Pan-European FBA. It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using Pan-European FBA.
Already selling with FBA?
Why sell with Pan-European FBA?
Save up to 53% on fulfilment fees
With products placed close to your customers doorstep, you’ll save on fulfilment fees
Provide the Prime Experience to millions of customers
Your products can qualify for the Prime badge, where customers get fast, 1-2 days delivery. We know how customers love Prime.
Benefit from flexible storage to boost your growth
You decide where to expand and store your products.
How Pan-European FBA works
Requirements
- Choose at least 2 Amazon EU stores where to store your products. We’ll take care of moving them at no additional cost.
- List your FBA products with the same SKU in all required Amazon EU stores, Germany, France, Italy and Spain.
- Meet your products compliance requirements.
“It allowed us to have product in fulfilment centres nearest to the customer. Not paying any additional fees, we’re able to be extremely competitive on our pricing. Therefore, we sell more units.Zamir CajeeCEO, iQualTech
Pan-European FBA and the
European Fulfilment Network
Paneuropeiskt FBA
European Fulfilment Network (EFN)
Fulfilment costs
Pan-European FBA fees
European Fulfilment Network fees
VAT
A VAT number is required for each country where goods are stored
A VAT number is generally not required in the destination store
Inventory management
Amazon distributes and stores your products across the EU, in the countries you enabled for placement
Amazon stores products locally only, ready for local delivery or to dispatch to other countries
How to get started with Pan-European FBA
Step 1
Create an Amazon Selling Partner account and add your products to FBA
Step 2
List your eligible FBA products in all required Amazon European stores (France, Germany, Italy and Spain) with the same SKU. The Build International Listings tool helps you synchronise the offer prices, and create and translate offers from a single source store to one or more target stores.
Step 3
Enable at least 2 countries for Amazon to store your products* (France, Germany, Italy, Spain or Poland)
*By storing goods in countries other than your home store, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
*By storing goods in countries other than your home store, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
Step 4
Send your inventory to an Amazon Fulfilment Centre in the EU* (Germany, France, Italy, Spain or Poland)*. We will store your inventory across our EU fulfillment network in the countries that you have enabled for inventory placement in order to meet anticipated customer demand.
We distribute your inventory across these countries for free!
We distribute your inventory across these countries for free!
Frequently Asked Questions
Get answers to the frequently asked questions about Fulfillment by Amazon
What is Pan-European FBA?
The Pan-European FBA is a service provided for Amazon selling partners to sell their products to customers across Europe in an easier and faster way. This can help selling partners save on fulfilment costs, offer fast delivery promises, and reach a wider audience of customers.
How does Pan-European FBA work?
To sell your FBA products in Amazon's EU stores, you must have access to seller central accounts in the following EU stores: France, Germany, Italy and Spain. You must enable placement in at least two of these stores and send your inventory to an Amazon Fulfilment Centre. Moreover, you can also sell your products in Amazon's new EU stores available in the Netherlands, Poland, Sweden, and Belgium.
Once you send your products to an EU fulfillment center, we will store your inventory across our EU fulfillment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.
To enjoy domestic FBA Fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in either Germany or France.
Once you send your products to an EU fulfillment center, we will store your inventory across our EU fulfillment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.
To enjoy domestic FBA Fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in either Germany or France.
Which stores are included in Pan-European FBA?
Pan-European FBA is available in the following Amazon stores: Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, and Belgium.
What is Pan-European FBA fee?
Through Pan-European FBA, you will pay local fulfillment fees in all the EU countries enabled for storage, and Cross-border fulfilment (EFN) fees in the rest of the EU countries. You can find the detailed rate card of FBA fees in this guide.
How can I enrol in Pan-European FBA and what are the eligibility requirements?
To enrol in Pan-European FBA, you must meet the following eligibility requirements:
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain, and Poland.
3. Enable storage in at least two of these countries.
4. Make sure your products meet the Pan-European product eligibility requirements.
5. Ensure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfillment center in the EU.
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain, and Poland.
3. Enable storage in at least two of these countries.
4. Make sure your products meet the Pan-European product eligibility requirements.
5. Ensure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfillment center in the EU.
What are the benefits of Pan-European FBA?
These are the main benefits of selling through Pan-European FBA:
1. Can help your business expand internationally.
2. Can help accelerate your growth with flexible storage
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. Save on your fulfilment costs by up to 53%.
6. Sell FBA Small and Light products through Pan-European FBA.
1. Can help your business expand internationally.
2. Can help accelerate your growth with flexible storage
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. Save on your fulfilment costs by up to 53%.
6. Sell FBA Small and Light products through Pan-European FBA.
How can I track my inventory and sales through Pan-European FBA?
When you enable countries for inventory placement, you are giving Amazon permission to store your FBA inventory in any of those countries. Amazon may then move your inventory between EU fulfillment centers at its own discretion and at any time, at no additional cost to you.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
How do I list my products via Pan-European FBA Programme?
To sell your products in EU stores, you need to create offers on each of these marketplaces. You can use the same process that you used to create offers on your domestic store. The same FNSKU must be provided for all the offers you create.
To list your products, you can easily use the Build International Listings tool and choose in what stores you want to expand your business.
To list your products, you can easily use the Build International Listings tool and choose in what stores you want to expand your business.
How can I sell Low-Price FBA products through Pan-European FBA?
You can enroll eligible Low-price FBA rates offers in Pan-European FBA and the Remote Fulfilment between UK and EU. Products will automatically receive Low-Price FBA rates when they are priced at or below (including Value Added Tax (VAT)) the following amounts:
£10 in the UK
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
PLN 55 in Poland
You can see more information about Low-price FBA rates for Pan-European FBA here.
£10 in the UK
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
PLN 55 in Poland
You can see more information about Low-price FBA rates for Pan-European FBA here.
Start fulfilling across Europe with Pan-European FBA
Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe
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