Welcome to Selling on Amazon!
Let's get your products listed so you can start selling.
We have prepared the following 5 step guide to help you go through the listing process.
We have prepared the following 5 step guide to help you go through the listing process.
What are the steps you need to follow?
Step 1
Start with your brand information
If you are a Brand Owner, or a Brand Representative, Amazon Brand Registry gives you access to tools that enable you to more accurately represent your brand. This helps you protect your intellectual property and creates a trusted experience for customers on Amazon.
If you are an authorized agent, please have the trademark owner enroll the brand first, and add your account as an additional user.
If you are a reseller and don't own a brand or you are not a representative of any brand, you may continue directly to Step 2.
If you are an authorized agent, please have the trademark owner enroll the brand first, and add your account as an additional user.
If you are a reseller and don't own a brand or you are not a representative of any brand, you may continue directly to Step 2.
Note: if you have an ongoing brand enrollment application with Amazon, please wait until the application is resolved before listing products. This will ensure that your products are listed under the registered brand.
Why Amazon Brand Registry?
1. Accurate brand representation
- Brand Registry gives you more control over Amazon product pages that use your brand name, so customers are more likely to see the correct information associated with your brand.
2. Powerful search and report tools to protect your brand
- Simplify the process of finding cases of potential infringement with our custom features like global search, image search and bulk ASIN search, designed specifically for brands.
- Take advantage of additional proactive benefits, such as determining product listings that are incorrectly using your trademarked terms. These tools will help to proactively alert you to cases when products are being created with your brand name, or if images contain your logo but are for products that do not carry your brand name, etc.
- Automated Brand Protection and Project Zero allow you to report any violation and protect your brand. Find more info on Project Zero.
3. Grow your business with Amazon's tools for Brand Owners
- Enhanced Brand Content (EBC)/A+ Content: EBC, otherwise known as A+ Content, enables brands to describe their product features in new ways by including a unique brand story, enhanced images, and text placements which may result in higher conversion rates, increased traffic, and increased sales when used effectively. Learn More.
- Brand Stores: Stores is a free, self-service, branded destination on Amazon for advertisers to curate content that inspires, educates, and helps customers discover the brand's product selection. Learn how to create your store and watch a step by step video.
- Sponsored Brands: Sponsored Brands help customers discover and engage with a brand as they research on Amazon through prominent and customizable cost-per-click ads. Learn more.
- Amazon Brand Analytics: Amazon Brand Analytics contain valuable insights to improve the customer experience, conversion and traffic, essential to selling success on Amazon. This tool empowers Brand Owners to make informed, strategic decisions about their product portfolio and marketing/advertising activities. Learn more.
Eligibility to enroll in Amazon Bstricted Categorierand Registry
To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enroll. Brand Registry is also accepting brands that have a trademark pending registration in a subset of trademark offices. Amazon currently only accepts trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, Sweden, Poland, Egypt, the United Kingdom, the European Union and the United Arab Emirates. If your trademark is registered with the World Intellectual Property Organization (WIPO), please submit the number registered with your country's IPO office instead, as it may be different.
Tips!
To enroll in Brand Registry, Brands must have a text- or image-based trademark. This is often mistakenly confused with a trade license certificate. Please double check that you are uploading your Brand Trademark before proceeding! Ensure to read the country specific requirements carefully for a smooth enrollment journey on Amazon Brand Registry.
Amazon Brand Registry Benefits - Overview of the Benefits & Tools to Build Your Brand with Amazon
Need help?
Visit our Seller University for more information on this topic
Step 2
Check product and category requirements
During this step, you will work on preparing the product and category requirements to ensure your listings are created correctly. In order to avoid errors when submitting your listings, we recommend you go through this step carefully before creating any products.
2.1 Category requirements
For some categories, and sub-categories, Amazon requires sellers to obtain approval before listing products for sale. The approval process may include document requests, performance checks, and other qualifications.
To apply to list a product that requires approval that already exists in Amazon's catalog, follow these steps:
1. Go to Catalog and then select Add Products.
2. Search for the item that you want to sell.
3. In the search results, click Show Limitations next to the relevant item.
4. If your product requires approval, in the search results, click the Apply to Sell button to begin the application process.
Once you've completed the application, you can track the status in Selling Applications.
2. Search for the item that you want to sell.
3. In the search results, click Show Limitations next to the relevant item.
4. If your product requires approval, in the search results, click the Apply to Sell button to begin the application process.
Once you've completed the application, you can track the status in Selling Applications.
2.2 Product ID requirements
Most products have a unique identification 12-14 digit code, such as a UPC, EAN, JAN, or ISBN also known as a GTIN (Global Trade Item Number). This represents a global code for a product and an internal company code is not the same as a GTIN, UPC, EAN, JAN or ISBN.
It ensures accurate information on the product detail page. This can be sometimes be referred to as the product barcode. If your product does not have a GTIN, you may be eligible to request a GTIN exemption. For more information see here.
It ensures accurate information on the product detail page. This can be sometimes be referred to as the product barcode. If your product does not have a GTIN, you may be eligible to request a GTIN exemption. For more information see here.
If your products have GTIN, you may proceed to the next step.
Need help?
Visit our Seller University for more information on this topic
2.3 Brand requirements
In some occasions, Amazon requires sellers to obtain approval before listing products for sale under specific brands. The approval process may include document requests and other qualifications, such as invoices and authorization letters.
To check if the brand you are listing requires approval.
1. Go to Catalog and then select Add Products.
2. Search for the brand that you want to sell and select a product that is similar to the branded item in your catalog.
3. In the search results, click Show Limitations next to the relevant item to learn if approval is required. If the brand is gated, the message, "You need approval to list in this brand" will be shown.
4. Click Apply to Sell to begin the application process with the necessary documents.
Once you've completed the application, you can track the status in Selling Applications.
If the brand you want to sell does not have any restriction, you may continue to Step 3.
To check if the brand you are listing requires approval.
1. Go to Catalog and then select Add Products.
2. Search for the brand that you want to sell and select a product that is similar to the branded item in your catalog.
3. In the search results, click Show Limitations next to the relevant item to learn if approval is required. If the brand is gated, the message, "You need approval to list in this brand" will be shown.
4. Click Apply to Sell to begin the application process with the necessary documents.
Once you've completed the application, you can track the status in Selling Applications.
If the brand you want to sell does not have any restriction, you may continue to Step 3.
Step 3
Choose your fulfilment channel
Fulfilment is the process of storing, packing, and shipping orders as well as handling returns and exchanges. Effective, reliable ecommerce fulfilment delights customers. You have the option to use your own fulfilment channel (MFN), or you can use Fulfilment by Amazon (FBA) and let Amazon take care of the fulfilment of your products.
Please note that you can use both fulfilment channels simultaneously as a seller and choose a different fulfilment channel per product to optimize your operations.
Please note that you can use both fulfilment channels simultaneously as a seller and choose a different fulfilment channel per product to optimize your operations.
3.1 Fulfiled by Selling Partner (MFN)
If you are fulfiling orders yourself, it's important to configure your shipping and return settings before you start listing your products. You can decide which countries and regions are you willing to ship your products to, what is the delivery time and how much are you going to charge your customers for it.
Important: Remember that, if you are selling in more than one store, you will have to set up the shipping settings in each store individually.
Important: Remember that, if you are selling in more than one store, you will have to set up the shipping settings in each store individually.
After configurating your shipping settings, you can set up your return address.
3.2 Fulfiled by Amazon (FBA)
Send us as little or as much as you want of your products, and we will store, pick, pack and ship them when you receive orders. We provide customer service in multiple languages and even take care of returns handling on your behalf.
If you are enrolling in FBA, you can directly move to Step 4 and configure your settings after your products are listed.
Benefits of FBA
• Reach Prime customers with Prime badges and access to additional deal options
• Rely on Amazon's trusted, 7/24 support
• Rely on Amazon's trusted, 7/24 support
How Does it Work?
1. Visit the "Manage Inventory" page in your Seller Account.
2. Choose the products you would like to have Amazon fulfil.
3. Click "Actions" and then "Change to Fulfiled by Amazon".
4. Visit "Manage FBA Inventory" page to create your first shipment. Select your products and click on "Send/Replenish inventory".
5. Create your delivery plan by following the steps (setting quantity, preparation of products, etc.).
6. Send your shipment to Amazon`s Fulfilment Center. On the "Summary" page, you can review the contents of your delivery.
2. Choose the products you would like to have Amazon fulfil.
3. Click "Actions" and then "Change to Fulfiled by Amazon".
4. Visit "Manage FBA Inventory" page to create your first shipment. Select your products and click on "Send/Replenish inventory".
5. Create your delivery plan by following the steps (setting quantity, preparation of products, etc.).
6. Send your shipment to Amazon`s Fulfilment Center. On the "Summary" page, you can review the contents of your delivery.
Fulfilment by Amazon Revenue Calculator
Provide your self-ship fulfilment costs and see real-time cost comparisons between your self-ship fulfilment costs and the cost of using our Fulfiled by Amazon service.
Disclaimer: This Fulfilment by Amazon Revenue Calculator should be used as a guide in evaluating FBA Fees only. Amazon does not warrant the accuracy of the information or calculations in this. Independent analysis of the output of this Fulfilment by Amazon Revenue Calculator should be conducted to verify the results. Fulfilment by Amazon Revenue Calculator fulfilment fee estimates are based on the Domestic program only. Items enrolled in specialized fulfilment programs are subject to separate rates. Please refer to the FBA Pricing page for up-to-date costs and fees. You can see here.
Disclaimer: This Fulfilment by Amazon Revenue Calculator should be used as a guide in evaluating FBA Fees only. Amazon does not warrant the accuracy of the information or calculations in this. Independent analysis of the output of this Fulfilment by Amazon Revenue Calculator should be conducted to verify the results. Fulfilment by Amazon Revenue Calculator fulfilment fee estimates are based on the Domestic program only. Items enrolled in specialized fulfilment programs are subject to separate rates. Please refer to the FBA Pricing page for up-to-date costs and fees. You can see here.
Need help?
Visit our Seller University for more information on this topic.
Step 4
Prepare and submit your listings
Important: If you have submitted product category, brand or GTIN exemption approvals in the previous steps, please check in "Selling Applications", if they have been granted first in order to avoid errors in your product creation submission.
Tip! If the approvals have not been granted, we do not recommend you to proceed with the next steps
There are three different ways of uploading your products into the Amazon's Catalog. Please select the one that better suits your needs and capabilities:
4.1 Bulk upload - ideal for large catalogs
Please click on "Go to Bulk Listings" , download the template file and fill it out with the mandatory columns: SKU, price, EAN code and condition. Once the file is filled, you can proceed to upload it.
The system will list the products that have a match with existing products in our catalog. For the products that didn't have a match, you will have to create them.
In order to do so, please generate a Category Specific template and fill it out with the mandatory information. Once completed, you can upload it to "Inventory Files for Specific Categories". To help manage the fields, try to generate and upload templates by product type rather than your entire catalog at once.
In order to do so, please generate a Category Specific template and fill it out with the mandatory information. Once completed, you can upload it to "Inventory Files for Specific Categories". To help manage the fields, try to generate and upload templates by product type rather than your entire catalog at once.
Tips!
Always try to select the Advanced Template option to generate a higher quality detail page and engage more buyers!
Once the file is uploaded, the system will generate a downloadable Processing Report under the "Monitor Upload Status tab" that will let you review the status of your inventory file uploads.
The Processing Report contains a summary of records (listings) processed successfully as well as the number of records processed unsuccessfully (or processed with errors). You can use this report to make necessary corrections in your inventory file, and then reload the file to correct your listings.
4.2 Manual (1 by 1 submission) - ideal for small catalogs
Please click on Add a Product and type the product you want to list in the search bar. If the product exists, you will only have to add your offer on it. If the product does not exist, you will have to create it.
Need help?
Visit our Seller University for more information on this topic
4.3: API integration - ideal for large catalogs that require complex automation
If you are considering automating and synchronizing your own catalog with your Amazon store, you can use a third-party developer integration (through App store), or build your own application to automate information exchange with Amazon. Along with listings, these Integrations can also help you to automate different aspects of your Seller account, such as invoicing, orders, pricing, etc.
Using a third party integration - you can discover multiple applications developed by third parties that allow you to automate and optimize different aspects of your Seller account, such as listing creation, FBA shipments creation, invoicing, price automation, etc.
Using a third party integration - you can discover multiple applications developed by third parties that allow you to automate and optimize different aspects of your Seller account, such as listing creation, FBA shipments creation, invoicing, price automation, etc.
Building your own integration - you have the option to develop your own bespoke integration to better suits your needs. Please note that this option will require technical knowledge and certain IT capabilities.
Need help?
Visit the Selling Partner API Guide for more information on this topic
4.4: Build International Listings (to replicate existing listings to a new Store)
The Build International Listings, BIL, tool helps you create and update offers from a single source Store to one or more target Store. You save time and effort by managing offers in one Store. From that source Store, the tool will update eligible offers and prices in the target Stores based on settings that you specify and the currency exchange rates.
Build International Listings performs the following automated tasks:
Build International Listings performs the following automated tasks:
- Creates offers from a source Store to a target Store where the same ASINs already exist in both Stores.
- Attempts to translate and create product detail pages in a target Store.
- Synchronizes the offer prices in target Stores based on the price you set in the source Store and your price rules.
- Adjusts prices periodically to reflect currency conversion fluctuations in the target Stores' currencies. The frequency of these updates may vary from daily to weekly. These updates will not show changes of less than 1%.
- Adds or deletes offers in the target Stores when you make changes to eligible ASINs in the source marketplace.
Frequently Asked Questions
I followed the steps but I still got an error. What do I do?
Please browse our guide on Error Code Explanations for troubleshooting tips - select your error code from the panel on the left for further details. Learn more here.
The most commonly error codes faced are: Error 8541, 8542, 13013, 6039, 6024 and 20000. You'll find the information you need to troubleshoot in this link along with tips for any other Error Codes encountered.
You can browse our Amazon Seller University YouTube page that takes you through step by step instructions to overcoming common Errors, too.
Error 5461
Error 5665
In addition, please check our ASIN Creation Policy, Brand Name Policy and Imaging Error Code Guide for further troubleshooting.
Don't forget, you can always reach out to us through and ask for support!
The most commonly error codes faced are: Error 8541, 8542, 13013, 6039, 6024 and 20000. You'll find the information you need to troubleshoot in this link along with tips for any other Error Codes encountered.
You can browse our Amazon Seller University YouTube page that takes you through step by step instructions to overcoming common Errors, too.
Error 5461
Error 5665
In addition, please check our ASIN Creation Policy, Brand Name Policy and Imaging Error Code Guide for further troubleshooting.
Don't forget, you can always reach out to us through and ask for support!
Can I edit the Prices & Quantities after listing my products?
Yes, you can edit the price and quantity of the products via your Seller Central Account.
How to delete a product in my inventory?
1. Login to your account to Seller Central.
2. Select "Manage Inventory".
3. Next to your product information, you will find an arrow with a drop-down menu, through which you can select "Delete Product & Listing".
2. Select "Manage Inventory".
3. Next to your product information, you will find an arrow with a drop-down menu, through which you can select "Delete Product & Listing".
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