Sell more with the Beginner’s Guide for Sellers

The New Seller Guide is a set of services designed to help new sellers expand their businesses in Amazon stores across Europe. These services include brand development, logistics, pricing, and promotional strategies.

The New Seller Guide include the following services: Brand Registry, A+ Content, FBA, automatic price adjustment and advertising.

Yes, the New Seller Guide is beneficial for both new and existing Amazon sellers.

Existing sellers have the option to sign up for a Professional selling account and access various services to enhance their visibility and protect their brand.

Amazon promotes new sellers by offering various services that can help them increase sales, optimise their listings, enhance engagement, find fulfilment solutions, automate processes, and more.

Sellers who use services in the New Seller Guide can benefit from over SEK 540,000 in New Seller Incentives.

The Perfect Launch is the earlier version of the New Sellers Guide, providing valuable services and benefits to new sellers as they navigate their introduction to the Amazon e-commerce.

We offer new sellers who want to start selling and grow on Amazon over SEK 540,000 in potential incentives, including up to 10% back on your brand sales. You can see the detailed list of New Seller Incentives here.

The New Seller Incentives are divided into Brand Registry benefits and Advertising benefits, which are exclusively available to professional sellers and determined based on when you list your first purchasable ASIN. Amazon reserves to right to determine benefit eligibility, and the incentives are subject to applicable Terms and Conditions.

Each selling programme offers unique methods for accessing these benefits:

- Brand owner benefits: New sellers who complete Brand Registry within six months of listing the first offer and are identified as the first brand owner with Amazon Brand Registry qualify for the benefits.

The benefits from the incentives will be reflected as credits, which you can review on the New Seller Incentives dashboards. The timing of benefit disbursement varies according to the program. You can find detailed information for each here.

No, there are no additional costs associated with accessing the New Seller Guide services apart from signing up for a Professional selling account.

To register for Amazon’s New Seller Guide services, you should begin by signing up for a Professional selling account. This grants you access to features such as setting dynamic prices with Automate Pricing, enrolling products for Fulfilment by Amazon (FBA), creating ads through Sponsored Products, and participating in 7-day deals and coupons.

Additionally, you can protect your brand by registering with Amazon Brand Registry, which provides benefits like A+ Content, product enrolment in Amazon Vine, and the ability to create Sponsored Ads.

The services provided by Amazon’s New Seller Guide play an important role in boosting sales in various ways. For example, A+ Content can encourage customers to make repeat purchases. Additionally, brands using Amazon Vine can create excitement and receive high-quality customer reviews, which helps build trust among potential buyers.

Moreover, services like Fulfilment by Amazon (FBA) help our selling partners speed up order fulfilment and deliver products promptly to customers. Sponsored Products can also increase product visibility and provide access to useful performance metrics. Furthermore, Automated Pricing allows sellers to quickly adjust prices in response to competitor activity, increasing their chances of securing the Featured Offer position.

A+ Content is a feature that enables brands to enhance their product pages with visual and informative content.

With A+ content, you can:

1. Add images, comparison tables and enhanced product descriptions
2. Present your brand and highlight product benefits
3. Create a more engaging shopping experience

To use this feature, you usually need to have a registered trademark through Amazon Brand Registry, which provides access to advanced content and brand management tools.