GLOBAL SELLING

Expand to Japan

Already selling on Amazon in Europe?

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Download the Japan Selling Guide

Global Selling

Be part of the world’s third-largest economy

71% of Japanese shoppers make purchases online. They’re accustomed to fast, convenient delivery, and Fulfilment by Amazon can help you meet those expectations.

SELLING PARTNER SPOTLIGHT: PLUGABLE TECHNOLOGIES

That kind of diversification, that kind of second chance that every product gets by launching in the Japanese market is really valuable.
Bernie ThompsonFounder, Plugable Technologies

HOW-TO

Start selling on Amazon in Japan

Whether you are new to selling globally or a seasoned exporter, Amazon makes selling internationally simpler and easier. Just like in the US, you can sign up for a Seller Central account in Japan. Get started in just a few steps.

Step 1

Decide what to sell

Understand the taxes and regulations required to sell your products and make sure you are following Japan’s local laws when selling in Japan. Understand the category requirements and review the list of recommended products by category (Amazon.co.jp selling partner account sign-in required). Third-party service providers can also help with issues including compliance, international shipping, and taxes.

Step 2

Take advantage of Amazon’s powerful tools to manage your selling partner accounts. You can link your North American or European marketplace accounts to your Japan account, see your global sales on one page, and sync your listings. Learn more about the document verification and review process after setting up a Japan account.

Step 3

Ship and fulfill

Same-day and next-day deliveries are common in Japan. Understand what’s involved in shipping to and fulfilling in Japan, including costs, times, and requirements. Amazon has a network of leading international shipping and logistics experts that offer special discounted rates for Amazon selling partners that are expanding their business into Japan.

Step 4

Manage your business

Use Amazon tools like Global Sales Summary, Amazon Currency Converter, Sponsored Products, and Lightning Deals to build your business in Japan.

Expand to Japan

Visit Seller Central Help to learn more

Expand to Japan webinars

Watch our webinars to learn about how to expand to Japan

Frequently Asked Questions

Get answers to the frequently asked questions about selling in Japan

Overview

Can I list my products in all Amazon categories?

Prior approval may be required to list certain products from certain categories. See the categories requiring approval.

What types of products cannot be listed on Amazon.co.jp?

Some products cannot be listed due to legal or regulatory restrictions (e.g., prescription drugs) or Amazon’s policy (e.g., inappropriate photos). For more detailed information, please see Prohibited Products.

Do you offer fraud protection?

Yes. Amazon’s payment fraud protection helps you eliminate fraudulent orders on your products.

How do I open a new account?

Self-service registration starts when you click the button at the top of this page for selling as either a Professional or an Individual.

Before you begin the self-service registration process, be sure to have the following information available:

Your business name, address, and contact information
Japanese translations for your product listings
Valid email address
Valid credit card

Is there any translation support?

Amazon has a list of recommended translation agencies you can use in the Solution Provider Network.

Pricing

How much does it cost to sell on Amazon.co.jp?

Amazon offers two selling plans. The Professional selling plan is available for a 4,900 JPY monthly subscription fee plus per-item referral fees, which vary by category. Some categories are available only for Professional Selling partners, and only Professional Selling partners can add new products to the Amazon catalog.

If you plan to sell fewer than 50 items a month, the Individual plan may be best for you. There is no monthly subscription fee. Instead, Individuals pay 100 JPY per item sold plus referral fees, which vary by category. Additional fees apply when you use Fulfilment by Amazon (FBA) to pick, pack, ship, and provide customer service for your products. Learn more about FBA pricing.

When do I start getting charged the monthly subscription fee?

The monthly subscription fee only applies to Professional selling accounts and begins as soon as you complete the registration process.

Sell your items

How do I manage my selling account?

Use Seller Central to manage your selling partner account. You can add product information, fulfil orders, make inventory updates, and manage payments using one of the many offered language options.

How do I add inventory?

In Seller Central, navigate to the Inventory dropdown and select “Add a Product” for one item, or select “Add Products Via Upload” if you’d like to add more than one item.

Use the Sell on Amazon button on Amazon product pages.
Use the Add a Product feature on Seller Central to create one product listing at a time.
Use Excel-based inventory files to create multiple product listings simultaneously (Professional plan only).
Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports (Professional plan only).

How will I know when I have a sale?

Amazon notifies you by email when you receive an order. There is also an order tracker at the top of your Seller Central homepage.

How much does it cost to ship items I sell?

When you fulfil orders yourself, Amazon shipping rates apply to media products (books, music, videos, and DVDs) sold by Professional Selling partners and to all products sold by Individual Selling partners. Amazon charges these shipping rates based on the product category and shipping service selected by the buyer, and then passes the amount on to you as shipping credits. For products that Amazon fulfils for you, in addition to the Selling on Amazon fees, you will be charged fees for order fulfilment, storage, and optional services.