3:15 - 4:00 PM BST
4:15 - 5:00 PM CET
10: Create Quality Product Pages using Amazon Brand tools
Having quality detail pages makes for a richer shopping experience, better customer engagement and increased sales. A+ Content allows Brands to share their unique Brand Story and deep dive on product features, using beautiful, immersive assets. Manage Experiments (MYE) enables brands to run A/B tests that optimize the titles, images and A+ Content on their product pages. We are announcing the launch of Premium A+ Content, with new video, interactive hotspot, image carousel, and enhanced comparative table modules, which can increase sales by up to 20%. We are launching the ability to efficiently A/B test on bullet points and description, which can further increase sales by up to 25% with MYE. You will leave this session knowing how to get access to Premium A+ and MYE, what quality A+ content looks like, and how to test and optimize your content.