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Sell Across Europe

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Amazon makes selling in Europe simple and easy

Understanding tax codes and product regulations, creating effective listings, and providing localized customer service can be complex when extending business across borders. Tap into our state-of the art logistics, powerful tools and world-class customer service to take advantage of the growing pan-European customer base.

European Expansion Accelerator

Sell internationally with just a few clicks

Sell your products internationally using Amazon’s newest solution - European Expansion Accelerator. The European Expansion Accelerator is a free automated expansion solution that creates your product listings, pricing, sets shipping settings & templates, and enrolls your products into fulfillment programs in the stores you choose to expand to.

If you are already registered with a professional selling plan and sell in at least one Amazon Europe store, you only need a few clicks to get started:

1. Choose the stores to expand to
2. Accept terms & conditions of selling internationally
3. Click on the ‘start expansion’ button

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One account – all of Europe

With just one account you can reach customers all across Europe with our nine European stores (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, Amazon.es, Amazon.nl, Amazon.se, Amazon.pl and Amazon.com.be) and manage all your listings and inventory in Europe

Boost your sales with new opportunities

With more than 30 product categories available, there are many products you can sell on Amazon in Europe. Take advantage of European peak periods by honing your strategy with our European holiday selling calendar.

Manage taxes and payments

If you sell goods in any European country, it is likely that you will be required to register for Value Added Tax (VAT). VAT is a tax in Europe on consumer spending. Our Solution Providers can help make your VAT registration straightforward and uncomplicated. Amazon accepts payment in many currencies and pays you in your local currency to streamline processing.

Learn more about VAT

Free VAT Registration and Filings*

VAT Services on Amazon is a convenient and cost-effective solution for handling your VAT registration and filing requirements directly from Seller Central. You are invited to use VAT Services on Amazon free for the first year of subscription. (*terms and conditions for free one-year subscription to VAT Services on Amazon ›

Learn more about our ongoing promotion

176MM

monthly unique visitors in the UK, Germany, France, Italy, & Spain

*SimilarWeb, December 2020

45K+

3rd party Selling Partners over $100K sales on Amazon European marketplaces in 2020

3400+

products sold per minute in Amazon European stores in 2020

Manage multiple European languages

There are over 200 languages spoken on the continent. But don’t worry; Amazon’s free listing and translation tools effectively remove language barriers between you and your customers. The dominant language in each of our 9 stores is covered: German, French, Italian, Spanish, Dutch, Swedish, Polish and of course, English.

4 tips for selling across Europe

Helpful resources

VAT guidance

Every country in Europe has its own VAT regulations. Amazon offers extensive resources to help you navigate your way through legislation, including VAT registration and returns. To connect with local experts, visit our VAT Knowledge Center. You can also read all about what’s required: download our European VAT Education Guide.

Learn more to handle VAT

Explore FBA´s European Solutions

Amazon offers a choice of three fulfilment solutions all across Europe: Pan-European FBA, European Fulfilment Network and Multi-Country Inventory. To choose the one that suits your business best, see below.

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