SELLER FULFILLED PRIME
Sell products with the Prime stamp directly from your warehouse

Click the Get Started button to register for Seller Fulfilled Prime
Expand your business with Seller Fulfilled Prime
Seller Fulfilled Prime is the Prime program for sellers that allows you to deliver directly to Prime customers from your own warehouse. By participating in Seller Fulfilled Prime, you agree to meet Prime requirements for your listed products and in particular to fulfil orders at no additional delivery cost for Prime customers.
Benefits:
Reach the most loyal Amazon customers
With Seller Fulfilled Prime, you can offer your products to our wide network of Prime members. By offering your products as Prime, Prime customers can easily find your products, as most Prime customers filter directly on Prime products, giving your ASINs more visibility and an increased chance of being discovered. discoverability.
Offer notification of Guaranteed Delivery Date
Seller Fulfilled Prime orders show FREE Prime Delivery notices to Prime customers, making them more likely to make multiple and repeat purchases.
24/7 after-sales customer service
Amazon will handle post-order customer service on your behalf, at no additional cost to you. Customers can track orders, request refunds and send returns through Amazon.com.
Generate growth with Lightning Deals
One of Amazon's most visited pages is “Deals of the Day,” featuring a daily selection of discounted Prime products known as Flash Deals. With Seller Fulfilled Prime, you can earn the Prime badge on your products and start submitting your own Flash Offers.
Manage your inventory across multiple channels
It can be difficult to juggle a variety of orders across multiple e-commerce channels. Seller Fulfilled Prime makes it easier to manage, as it allows you to minimize situations where you run out of inventory by keeping your inventory with you.
Seller Fulfilled Prime in 5 easy steps
Step 1
Qualify for Seller Fulfilled Prime and complete the trial
Step 2
Stock up on your own warehouse
Step 3
Manage your orders and buy shipping labels from your selected shipping companies
Step 4
It is recommended to pick, pack and ship your orders during the same day
Step 5
Your chosen carrier picks up and delivers orders to customers by meeting the delivery experience's primary requirements of delivery promise and on-time delivery

What are the requirements for Seller Fulfilled Prime?
To qualify for Seller Fulfilled Prime, your business must meet the following Prime program criteria that apply per product tier:
- Fulfil delivery promises based on product level and inventory location
- Meet a delivery rate delivered within the promised time of at least 90%
- Enter valid tracking number for at least 99% of shipments
- Have a cancellation rate of less than or equal to 0.5%
- Offers free shipping and free returns for Prime members (some exclusions apply)
- Make your Prime registered products available nationwide
All offers registered in Prime will benefit from Amazon's high-quality customer service support which will be provided at no additional cost.
Frequently Asked Questions
Get answers to the most frequently asked questions about Seller Fulfilled Prime.
What are the requirements to qualify for “Seller Fulfilled Prime” in Sweden?
To qualify for Seller Fulfilled Prime (SFP) in Sweden, sellers must have a professional sales plan and successfully complete a mandatory trial period to demonstrate that they can meet Amazon's high delivery standards. During this period, you will need to prove ability to fulfil orders with the same speed and reliability as Amazon FBA.
The specific performance requirements include:
1. Delivery on time: You must maintain an on-time delivery rate of at least 99% for primary orders.
2. Cancellation rate: Your cancellation rate must be less than 0.5%.
3. Purchase shipping services: You must use “" buy shipping "” through seller centre for at least 98% of your labels.
4. Conveyors: You must use approved carriers that support full tracking and 1-2 day delivery coverage across Sweden.
The specific performance requirements include:
1. Delivery on time: You must maintain an on-time delivery rate of at least 99% for primary orders.
2. Cancellation rate: Your cancellation rate must be less than 0.5%.
3. Purchase shipping services: You must use “" buy shipping "” through seller centre for at least 98% of your labels.
4. Conveyors: You must use approved carriers that support full tracking and 1-2 day delivery coverage across Sweden.
What is the trial period?
Before your offers become Prime eligible with Seller Fulfilled Prime, you must complete a trial period to demonstrate that you can meet the Prime Fulfilment and Customer Satisfaction requirements. The Prime mark will not appear on products registered in Seller Fulfilled Prime during the trial period. Upon completion of the trial period, you will automatically be enrolled in Seller Fulfilled Prime and your registered ASINs will then receive the Prime mark proving to customers that the product meets certain delivery speed requirements.
Which products are best for Seller Fulfilled Prime?
- Products that are seasonal or have an unpredictable demand
- Articles with many variations
- Hard-to-sell product
- Stocks that require special handling or preparation
Are there restrictions on which product categories are eligible for certain programs in Sweden?
Yes, there are specific restrictions depending on the program you are applying for. While most categories are open to standard sales, specialized programs such as Amazon Renewed (for refurbished products) and Fulfilment by Amazon (FBA) have stricter rules for product condition and safety.
Here are the main limitations to be aware of:
1. Amazon Renewed: Only specific categories (e.g. electronics, tools) are allowed, and you must provide invoices and meet quality performance metrics to be approved.
2. FBA (Fulfilment by Amazon): Products classified as hazardous goods (Hazmat), such as certain batteries or chemicals, require special approval before they can be sent to the warehouse.
3. Grocery and expiration date: Products with a short shelf life have specific labelling and inventory shelf life requirements to be eligible for sale.
Here are the main limitations to be aware of:
1. Amazon Renewed: Only specific categories (e.g. electronics, tools) are allowed, and you must provide invoices and meet quality performance metrics to be approved.
2. FBA (Fulfilment by Amazon): Products classified as hazardous goods (Hazmat), such as certain batteries or chemicals, require special approval before they can be sent to the warehouse.
3. Grocery and expiration date: Products with a short shelf life have specific labelling and inventory shelf life requirements to be eligible for sale.
What does Seller Fulfilled Prime cost?
Amazon does not charge any additional costs for using Seller Fulfilled Prime. You will pay Amazon's regular referral fees.
Where can I address the European Commission's commitments — complaints?
In accordance with Amazon's commitments to the European Commission, if you have any complaints regarding Amazon's compliance with these commitments, you may complete a complaint form and send it to the Monitoring Trustee at amazon.EC-commitments@alcis-advisers.com or to Alcis Advisers GmbH, Fasanenstraße 73, 10719 Berlin, Germany.
The complaint form and more information can be found on the Supervisory Trustee's website:
https://www.alcis-advisers.com/#amazons-commitments-to-the-european-commission
The complaint form and more information can be found on the Supervisory Trustee's website:
https://www.alcis-advisers.com/#amazons-commitments-to-the-european-commission
What is Seller Fulfilled Prime and how do I apply?
Seller Fulfilled Prime (SFP) is a program that allows qualified sellers to manage and ship customer orders from their own warehouse while allowing eligible products to display the Prime brand on Amazon. Sellers must meet Amazon's delivery performance, customer service and order processing requirements to participate in the program.
To apply for Seller Fulfilled Prime, sellers need to meet Amazon's eligibility requirements and demonstrate that they can consistently deliver orders according to the established service levels. After approval, qualifying products can gain Prime status without using Fulfilment by Amazon (FBA).
Sellers who want to start or grow their business on Amazon can also learn more about how they can sell on Amazon.
To apply for Seller Fulfilled Prime, sellers need to meet Amazon's eligibility requirements and demonstrate that they can consistently deliver orders according to the established service levels. After approval, qualifying products can gain Prime status without using Fulfilment by Amazon (FBA).
Sellers who want to start or grow their business on Amazon can also learn more about how they can sell on Amazon.
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