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How to get started selling on Amazon
Whether you have an established e-commerce business, a great idea for a new product or just a passion for selling, here’s how to take the next step with Amazon Seller Central Sweden.
SEK 410 (excl. VAT) a month + selling fees
Before you start
Choose a selling plan
With the Individual plan, you’ll pay SEK 10 every time you sell an item. The Professional plan costs SEK 410 per month, no matter how many items you sell. For both plans, Amazon also collects a referral fee on each sale, which is a percentage of the total transaction and varies by product category. Visit our pricing page for a summary of selling fees.
Consider your selling strategy
Resellers find popular products that already exist and offer them in Amazon's stores.
Brand owners manufacture their own products – or source goods to sell under a private label – to offer shoppers unique selection.
Lots of sellers do both. You can choose whichever method works for your goals.
Brand owners manufacture their own products – or source goods to sell under a private label – to offer shoppers unique selection.
Lots of sellers do both. You can choose whichever method works for your goals.
Create your Amazon selling account
To complete your registration, make sure you have the following ready. Understanding these verification requirements will help you move faster in the registration and verification process. These checks help us maintain a trusted marketplace for customers and protect your business.
Verification type
What do you need to provide?
Identity Verification
Government-issued ID
Business Legitimacy Check (Business Sellers)
Business license document
Business Address Verification for Business sellers or Residential Address for Individuals
Proof of address document such as Bank statement or Utility bills
Business Association (Business Sellers)
Business relationship document such as employment contract, shareholder certificate, or letter of authorization
Credit Card Verification
Credit card details with CVV/CVC
Bank Account Verification
Bank account details, if not auto verified, provide bank statement
For detailed registration steps and frequently asked questions, please see our registration guide.
Amazon Concepts:
Seller Central
Seller Central is the website where selling partners log in to monitor their Amazon sales activity. You can manage inventory, update prices, communicate with buyers, review account health, contact Selling Partner Support and add new products.
Go mobile
Use the Amazon Seller app to track sales, fulfil orders, find products to sell, respond to customer questions, capture and edit professional-quality product photos and create listings – all from your phone.
Understanding your VAT requirements
Depending on the nature of your business, you must register for a VAT number in a European country in accordance with the regulations. This depends on multiple factors, some of which are place of business establishment, fulfilment model, and your annual sales. Having awareness of various VAT requirements, and knowing how to comply with them, will contribute to a frictionless selling experience on Amazon.
Add your products
What can you sell on Amazon? It depends on the product, the category, and the brand.
Some categories are open to all selling partners, some require a Professional selling account, some require approval to sell and some include products that cannot be sold by third-party sellers.
To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorized reseller. Visit Seller Central to learn more about Amazon’s intellectual property policy for sellers.
The table below provides an overview of Amazon product categories, but visit Seller Central Help to learn more about restrictions and how to request approval. If you ship orders with Fulfilment By Amazon, be sure to review the specific list of FBA product restrictions.
Some categories are open to all selling partners, some require a Professional selling account, some require approval to sell and some include products that cannot be sold by third-party sellers.
To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorized reseller. Visit Seller Central to learn more about Amazon’s intellectual property policy for sellers.
The table below provides an overview of Amazon product categories, but visit Seller Central Help to learn more about restrictions and how to request approval. If you ship orders with Fulfilment By Amazon, be sure to review the specific list of FBA product restrictions.
Product category
Product Category
Example products
Permissible condition
Manual Products Requiring Approvals
Grocery
Refers to Beverages, Baby Food, Biscuits & Snacks, Confectionery, Cereals & Muesli, Cooking & Baking, Seasonings & Condiments, Tinned Food, Pasta & Rice, Spreads, Sauces, Fresh & Frozen Food, Hampers, Home Care and Cleaning. Category available to Professional sellers only. Requirements (sign-in required)
New only
Jewellery
Refers to earrings, necklaces, rings and bracelets (see also Watches). Available to Professional sellers only.
Requirements (sign-in required)
Requirements (sign-in required)
New only
Watches
It refers to all watches. Available to Professional sellers only. Requirements (sign-in required)
New only
Apparel
Refers to outerwear, sportswear, underwear, belts and wallets. Requirements (sign-in required)
New only
Beer, Wine & Spirits
Refers to spirits, liqueurs, wine, beer and cider.
(Separate approval from Grocery).
Requirements (sign-in required)
(Separate approval from Grocery).
Requirements (sign-in required)
New only
Beauty
Refers to fragrance, skincare, makeup, hair care, bath and shower. See also Health & Personal Care.
Requirements (sign-in required)
Requirements (sign-in required)
New only
Health & Personal Care
Refers to first aid and nutrition. See also Beauty.
Requirements (sign-in required)
Requirements (sign-in required)
New only
Personal Care Appliances
Refers to hair care appliances, toothbrushes, skincare appliances, shaving and hair-removal appliances, footcare appliances, healthcare appliances and equipment, massage equipment, tanning appliances, scales, SAD lights, independent living and mobility
Requirements (sign-in required)
Requirements (sign-in required)
New only
Product record details
To start selling a product on Amazon, create a product listing in Seller Central (or via API). A product listing includes:
- A product identifier, such as GTIN, UPC, ISBN, or EAN to specify the exact item you’re selling. You can get a UPC code directly from GS1, or request an exemption.
- A SKU, which is a product ID you create to track your own inventory
- Offer details, including price, product condition, available quantity, and shipping options
- Product details like name, brand, category, description, and images
- Keywords and search terms to help buyers find your product
If another seller already offer the same product, you’ll match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.
Amazon Concepts:
ASIN
Every product offered for sale on Amazon is assigned an automatically generated ASIN (Amazon Standard Identification Number), which is different from a GTIN or SKU. Multiple sellers may offer the same ASIN.
Product Detail Page
The details of your offer will be displayed on a product detail page. If you’ve ever shopped on Amazon, you’ve seen one. Product detail pages are where customers find all the relevant information about a particular product.
When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer the product can contribute product detail page information – or request detail page reviews if the information displayed is incorrect.
If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.
When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer the product can contribute product detail page information – or request detail page reviews if the information displayed is incorrect.
If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.
1.
Title
200 characters max, capitalize the first letter of every word
2.
Images
500 x 500 or 1 000 x 1 000 pixels to increase listing quality
3.
Variations
Such as different colours, scents, or sizes
4.
Bullet Points
Short, descriptive sentences highlighting key features and benefits
5.
Featured Offer (“Buy Box”)
The featured offer on a detail page. Customers can add to their cart or “Buy Now”
6.
Other Offers
The same product sold by multiple sellers offering a different price, shipping options, etc.
7.
Description
Keywords improve the chances that people will find your listing
Amazon Concepts:
Featured Offer (“Buy Box”)
If more than one seller offers a product, they may compete for the Featured Offer (“Buy Box”), the most visible offer on the product detail page. Sellers must meet performance-based requirements to be eligible for Featured Offer placement.
Attracting customers
Once your products have been added to Amazon, there are a number of things you can do to attract customers. The Amazon Flywheel describes our method for driving growth.
Below are some tips for using “Amazon Flywheel” principles to generate growth in your business.
Below are some tips for using “Amazon Flywheel” principles to generate growth in your business.
CUSTOMER EXPERIENCE
Provide fast shipping
Customers often shop for products with the Amazon Prime badge, which you can get by using Fulfilment by Amazon (FBA) and shipping your products from one of our fulfilment centres.
Sell and ship across Europe
With a single account, you can reach customers, manage your listings and inventory across Europe through our eight EU stores (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, Amazon.es, Amazon.nl, Amazon.se and Amazon.pl).
After your first sale
The moment you’re selling on Amazon is the moment you can start growing. We have tools in place to help you take things to the next level.
Get customer reviews
Customer product reviews benefit customers and sellers. Make sure you’re familiar with the right and wrong ways to get more product reviews and avoid policy violations.
Sellers read reviews
The great thing about Amazon is that you get real-time feedback on how the product is perceived and how you are performing as a seller.Ramin GolzariManaging Director, Highlander Outdoor
Grow your business
Selling on Amazon allows you to build a global business from your laptop. Promotions and global selling are just a few ways to expand.
Frequently Asked Questions
Get answers to frequently asked questions.
What kind of products can I sell online?
Taking into account your niche, target and business goals, you can sell almost anything online.
On Amazon, you can sell many product categories that do not need approval, such as computers, vehicles, kitchen & home consumer electronics, pet products, or shoes and accessories.
Specific product categories, such as watches, beauty, clothing or health and personal care, require prior approval from Amazon's team before they can be listed.
On Amazon, you can sell many product categories that do not need approval, such as computers, vehicles, kitchen & home consumer electronics, pet products, or shoes and accessories.
Specific product categories, such as watches, beauty, clothing or health and personal care, require prior approval from Amazon's team before they can be listed.
Why sell online on Amazon?
Selling on Amazon can help your business reach a larger audience and potential customers. In addition, Amazon's sales partners have access to a variety of resources that can help them increase the visibility and sales of their businesses.
Amazon gives sellers access to a library of educational resources to help them learn about a variety of topics and broaden their knowledge. Several programmes, including Amazon Seller University, are designed to help companies with more niche audiences grow exponentially.
You can start an online business with low investment, secure payment methods, credibility and many more benefits by becoming an Amazon seller.
Amazon gives sellers access to a library of educational resources to help them learn about a variety of topics and broaden their knowledge. Several programmes, including Amazon Seller University, are designed to help companies with more niche audiences grow exponentially.
You can start an online business with low investment, secure payment methods, credibility and many more benefits by becoming an Amazon seller.
Do I have to be self-employed to sell on Amazon?
Selling on Amazon is open to anyone, regardless of your employment status. Amazon offers two sales plans, one for individuals and another for professional sellers. Once you have decided which plan is best for you, you can start selling on the site.
Keep in mind that if your sales revenue exceeds a certain limit, you may need to register as self-employed and pay taxes accordingly.
Keep in mind that if your sales revenue exceeds a certain limit, you may need to register as self-employed and pay taxes accordingly.
What mistakes should I avoid when selling online?
To succeed, it is important to avoid common mistakes such as lack of product information, poor customer service and unclear target audience when selling online.
It is important that you have a clear understanding of your operational capabilities and that you address logistics and implementation issues that may affect your company's efficiency and reputation. One option to streamline these processes is to use services such as Fulfilment by Amazon.
Creating a solid business strategy that takes these factors into account is critical to establishing successful online sales.
It is important that you have a clear understanding of your operational capabilities and that you address logistics and implementation issues that may affect your company's efficiency and reputation. One option to streamline these processes is to use services such as Fulfilment by Amazon.
Creating a solid business strategy that takes these factors into account is critical to establishing successful online sales.
What is Amazon Seller Central?
Amazon Seller Central is the official platform where sellers manage their Amazon business. It serves as a central control panel where you can manage product listings, orders, inventory and sales results in one place.
With Seller Central, sellers can easily:
1. Create, edit and optimise product listings
2. Set and update prices
3. Track sales results and key metrics
To get started, you can sign in to Amazon Seller Central Sweden if you already have an account, or register as a new seller. Once logged in, you’ll get access to the control panel, where you can see an overview of your business, including orders, sales and important notifications.
With Seller Central, sellers can easily:
1. Create, edit and optimise product listings
2. Set and update prices
3. Track sales results and key metrics
To get started, you can sign in to Amazon Seller Central Sweden if you already have an account, or register as a new seller. Once logged in, you’ll get access to the control panel, where you can see an overview of your business, including orders, sales and important notifications.
Do you only have a few items to sell on Amazon?
Start selling today
By selling on Amazon, you can reach tens of millions of customers, whether you sell one product or several. Your account is set to sell across Europe.
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