Start selling with Amazon

Get 10% back on your first 500,000 kr in branded sales.

410 kr (excl. VAT) per month + selling fees

New Seller Incentives

Get started with over 540,000 kr in incentives

Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.

Zakenvrouw die op haar telefoon kijkt

Brand Registry

10% back on your first 500,000 kr in branded sales, then 5% back through your first year until you reach 10,300,000 kr in eligible branded sales (up to 540,000 kr in bonus value)

Advertising

Get up to 9500 kr in Sponsored Products Ad Credits

In the Spotlight

Expanded Low-price FBA rates

More products priced at or below 230 kr will qualify for reduced FBA rates starting January 5, 2026.

Referral fee reductions across key categories

Updated referral fees for Home, Grocery, Pet, and VMS categories will apply from January 5 across EU stores.

How to Register?

Find out everything you need to register, get answers to common questions and learn what to do after you’ve created an account.

Explore Registration Guide

Start selling on Amazon today

Becoming an Amazon seller allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.

410 kr (excl. VAT) per month + selling fees

Terms of Conditions

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