Start selling throughout Europe

Get 10% back on your first SEK 500,000 in branded sales.

SEK 410 (excl. VAT) per month + selling fees

New Seller Incentives

Get started with over SEK 540,000 in incentives

Ready to Sell on Amazon? As a new seller, you can benefit from a range of incentives.

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Brand Registry

10 % back on your first SEK 500,000 in brand sales, then 5 % back in your first year until you reach SEK 10,300,000 in qualifying brand sales (up to SEK 540,000 in bonus value).

Advertising

Get up to SEK 9500 in advertising credits for Sponsored Products

In the spotlight

Extended Tariffs for Low-Cost FBA

More products with a price of SEK 230 or less will be covered by the low-cost FBA from January 5, 2026.

Lower referral fees in selected categories

Updated referral fees within Home, Grocery, Pets and VMS will apply from 5 January in all EU stores.

How to register

Find out everything you need to sign up, get answers to frequently asked questions and learn what to do after you create an account. Explore the registration guide.

Explore the registration guide

Start selling on Amazon today

By selling on Amazon, you can reach tens of millions of customers, whether you sell one product or several. Your account is set to sell across Europe.

SEK 410 (excl. VAT) per month + selling fees

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