Get 10% back on your first SEK 500,000 in branded sales.
SEK 410 (excl. VAT) per month + selling fees
In the spotlight
Extended Tariffs for Low-Cost FBA
More products with a price of SEK 230 or less will be covered by the low-cost FBA from 5 January 2026.
Lower referral fees in selected categories
Updated referral fees within Home, Grocery, Pets and VMS will apply from 5 January in all EU stores.
Your sales journey, easy to manage
How to register
Find out everything you need to sign up, get answers to frequently asked questions and learn what to do after you create an account.
How to sell
Learn how to list your first product, manage inventory, and ship with confidence — everything you need to make your first sale.
Sell more with Amazon
Reach millions of customers
Start-up Swedish companies, brand owners, retailers and listed companies all sell on Amazon for one reason: the ability to reach millions of customers in Sweden and the rest of the world.
Deliver smiles
Let us handle the shipping, returns, and customer service with Fulfilment by Amazon (FBA). Want to take care of shipping yourself instead? That works fine too.
Make money
Choose from flexible selling plans, product categories, and fulfilment options that fit your business needs to sell on Amazon.
SUCCESS STORIES
Amazon has been a stepping stone to start selling our products internationally.Elin AronssonHead of e-commerce, Micki Toys
Amazon was the obvious choice for us to be able to reach the international market.Mikael BergströmFounder, Smartshake
Start selling on Amazon today
By selling on Amazon, you can reach tens of millions of customers, whether you sell one product or several. Your account is set to sell across Europe.
Frequently Asked Questions
Get answers to frequently asked questions.
How do I start selling on Amazon?
Getting started selling on Amazon is very easy. To start selling with Amazon, you need to follow the steps below:
- First, choose your sales plan based on the number of products you think you will sell per month. We offer two different plans: individual or professional. We even have a simple 'Sell on Amazon Fee Calculator' to help you understand how much you can earn with the different plans when selling a certain number of products.
- The next step is to complete the registration process. This requires you to have an Amazon customer account or a business email, as well as your (or your company's) credit card details. You must also submit a valid, personal ID document (a passport copy or a personal ID card for example). If you run a business, you will also be allowed to submit a business license including your VAT registration number. Finally, you need to provide your phone number and bank account information.
- Once your registration is complete, you will gain access to your Seller Central account from where you can monitor your Amazon sales activities.
- Next, you need to make a list of your products by adding a productID, SKU, Product Name, Product Description, Product Images, and search terms and relevant keywords, as well as the cost of each product.
- Then you choose a delivery method, and make a so-called fulfilment selection, to ship the products to your customers.
- Now you are ready to start selling through Amazon.
Is Amazon right for my business?
The short answer is: yes. The biggest household brands are sold on Amazon, and also new brands that will soon be on your radar. Small and medium sized businesses thrive here and they account for more than half of everything sold in our stores worldwide. Whatever your business sells — and no matter the size of your business — we look forward to seeing you grow with us. Find the way that suits you best and open your online store today.
How long does it take for Amazon to pay its sellers?
Amazon settles your account 14 days after you register your seller account. This means that Amazon will initiate a payment to your bank account on the payment settlement dates. The payment process then repeats every seven days.
How much does it cost to sell a product on Amazon?
The sales fee you pay depends on your sales plan and the type of products you sell.
Sales plan fees
These are the fees you pay for your selling plan, and they vary depending on which plan you select.
If you choose a Professional Sales Plan, you will pay SEK 410 in flat fee and no fee per product sold (this means that you only pay SEK 410 each month regardless of how many products you sell).
If you choose an Individual Sales Plan, you will pay SEK 10 per product sold through Amazon.
Selling Fees
These fees are per product sold, and they include a referral fee (which is a percentage of the sales fee and varies depending on the product category), as well as varying end fees (which only apply to the media categories).
Fulfilment fees
When you submit the order yourself, Amazon delivery charges apply. These fees are based on the product category and the choice of delivery made by the buyer.
Fulfilment fees
For products that Amazon completes for you (also called Fulfilment by Amazon, FBA), there are fees for completing the order, for inventory space, and other optional services.
Sales plan fees
These are the fees you pay for your selling plan, and they vary depending on which plan you select.
If you choose a Professional Sales Plan, you will pay SEK 410 in flat fee and no fee per product sold (this means that you only pay SEK 410 each month regardless of how many products you sell).
If you choose an Individual Sales Plan, you will pay SEK 10 per product sold through Amazon.
Selling Fees
These fees are per product sold, and they include a referral fee (which is a percentage of the sales fee and varies depending on the product category), as well as varying end fees (which only apply to the media categories).
Fulfilment fees
When you submit the order yourself, Amazon delivery charges apply. These fees are based on the product category and the choice of delivery made by the buyer.
Fulfilment fees
For products that Amazon completes for you (also called Fulfilment by Amazon, FBA), there are fees for completing the order, for inventory space, and other optional services.
How much money do Amazon sellers make as a beginner?
Although there is no simple answer, it is a fact that Amazon offers you unlimited potential for your growth. As soon as you start selling your products, there are many different ways to grow your Amazon business.
Do I need a limited liability company (AB) to sell on Amazon?
No. To sell on Amazon, you don't need to have a limited liability company (AB). You can start selling directly under your own name, as a sole proprietor. Being a sole proprietor works well if you are just starting out in e-commerce and want to try selling on Amazon. You can learn more about selling on Amazon through Seller University.
How can I register as an Amazon seller?
To get started, you must first register. Make sure you have the following ready:
- Business email address or Amazon customer account
- Debitable credit card (international cards are also accepted)
- Valid passport or ID card (Identity check protects both sellers and customers)
- Company registration details (with VAT number if possible)
The handy beginner's guide has detailed information on everything you might need to know to become a seller on Amazon.
What products need to be approved to be sold on Amazon?
Some categories are open to all sellers while others require a Professional Seller Account. There are even some product categories that require official Amazon approval in order for you to start selling. In addition, there are some product categories that cannot be sold by third-party sellers.
Product categories that need to be approved to be sold on Amazon:
Product categories that need to be approved to be sold on Amazon:
- Groceries
- Jewellery
- Watches
- Apparel
- Health and personal care
- Personal Care Appliances
Find more detailed information on how to add products on this Listing Guide page.
For more detailed information, visit Seller University to learn how to succeed as an Amazon seller.
For more detailed information, visit Seller University to learn how to succeed as an Amazon seller.
Who can sell through Amazon?
Anyone can sell on Amazon! Both newcomers and some of the largest Fortune 500 companies use Amazon. Whatever your business sells — and no matter the size of your business — you can reach hundreds of millions more customers who visit Amazon every day. If you are a single individual or a professional company, all the information you may need to get started is here.
