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Many Amazon selling partners are entrepreneurs—starting, building, inventing, experimenting. None of that is easy, but we’re here to help with a growing library of free resources to guide you towards success. Start learning how to sell on Amazon.
Seller University
Master the selling tools at your disposal with the help of our tutorial videos. Learn how to sell on Amazon.
Swedish E-Commerce Academy
An educational platform for small and medium-sized companies in Sweden.
Explore our Swedish E-Commerce Academy.
Explore our Swedish E-Commerce Academy.
Selling Partners on YouTube
Discover stories of Swedish entrepreneurs who have successfully started selling on Amazon. Get inspired, listen to tips and tricks on how to start selling on Amazon in Sweden.
FAQ
Find answers to the most common questions we receive from selling partners on how to sell on amazon and a variety of topics.
Other resources
Access help pages, selling partner forums, and resource downloads.
VAT Knowledge Centre
Understanding of the basic concepts and existing VAT requirements is important for your success as an Amazon Selling partner. Having awareness of these requirements, and knowing how to comply with them, will contribute to a frictionless selling experience on Amazon. This page aims to build your understanding of the European VAT landscape as an Amazon Selling partner. You should be able to find information related to existing regulations and how you might trigger VAT obligations. We will also highlight what steps you need to take to ensure VAT compliance and the solutions that are available for you to utilize.
Visit VAT Knowledge Centre
Seller University is a series of free training videos created to help you learn how to sell on Amazon. Create product listings faster. Master the key tools and applications. Understand product rules and restrictions. Learn how to take advantage of FBA, promotions, and more.
Watch Seller University videos on YouTube or in Seller Central, once you create an Amazon selling partner account.
Watch Seller University videos on YouTube or in Seller Central, once you create an Amazon selling partner account.
Webinars
Knowledge is power – and our expert training will give your online business the edge. Explore the exciting world of eCommerce, with webinars covering a wide range of topics including how-to and best practises for selling on Amazon, handling VAT, advertising options and fulfilment programmes that can grow your business across Europe.
Tools for Developers
Amazon Marketplace Web Service (MWS) offers web developers a simple, highly effective API that lets you exchange data on listings, orders, payments, reports, and more. This enables selling partners to increase selling efficiency, reduce labour requirements, and improve response time to customers. Amazon MWS is available to selling partners with a professional Selling on Amazon account or an Amazon Payments account.
Frequently Asked Questions
Get answers to frequently asked questions about using Amazon for eCommerce.
Overview
What is selling on Amazon?
Selling on Amazon is a programme that lets individuals and businesses sell their products and inventory online through Amazon's stores, like Amazon.se.
Why should I sell on Amazon?
Two major reasons are: the opportunity to put your product in front of hundreds of millions of potential customers, plus the ability to start selling fast without having to set up a business website or physical store.
Can I list my products in all Amazon categories?
Prior approval may be required to list certain products in certain categories. Check out the Sell page for more information.
What type of products cannot be listed on Amazon.se?
Some products may not be listed as a matter of compliance with legal or regulatory restrictions (for example, prescription drugs) or Amazon policy (for example, crime scene photos). For detailed information, please see our Restricted Products Help section.
What is the A-Z Programme?
The A-to-Z Guarantee programme is designed to handle situations where a customer either never received a product or received a product materially different from what was ordered or expected. We ask customers to first contact the selling partner when they have a problem. If the selling partner fails to resolve the problem, the customer can file an A-to-Z claim. When Amazon.se receives the claim, we send the selling partner an automated email detailing the claim which requests a response with basic information about the order and the fulfilment process. We will then determine how the claim will be settled which may include reimbursement of the order to the customer, at the selling partner’s expense.
How do I open a new Amazon selling partner account?
Visit the Pricing page to sign up for the Professional plan or the Individual plan. You can use your Amazon customer account, or you can create a new account with your business email address. In order to register, you will need to provide the following information:
- Credit or debit card
- Telephone number
- Bank account information
- VAT number, if your company is VAT registered
- E-mail address
Can I downgrade my Professional selling account?
Yes. If you don’t want to be charged a monthly subscription fee, you can downgrade your account from the Professional plan to the Individual plan from the My Services page in Seller Central (login required).
If you downgrade, your account stays open and you can keep offering items on Amazon as an Individual selling partner, but you’ll lose access to Professional plan benefits like bulk upload, order reports, selling partner-customized shipping rates, or special listing features. Also, keep in mind that only offers from Professional selling partners are eligible for featured offer status on product detail pages.
If you downgrade, your account stays open and you can keep offering items on Amazon as an Individual selling partner, but you’ll lose access to Professional plan benefits like bulk upload, order reports, selling partner-customized shipping rates, or special listing features. Also, keep in mind that only offers from Professional selling partners are eligible for featured offer status on product detail pages.
How do I close my Amazon selling partner account?
To permanently close your Amazon selling partner account, request account closure in Seller Central. Keep in mind that you can use our Listings Status feature to suspend your product listings, or you can remove them entirely but hold on to your account for future use. Before you close your account permanently, remember to cancel and remove your listings and resolve all transactions.
Pricing
How much does it cost to sell on Amazon.se?
Amazon has two selling plans. The Professional selling plan costs 410 kr (excl. VAT) per month plus a per-item referral fee that varies by category. The Individual selling plan costs 10 kr per unit sold plus a per-item referral fee that varies by category. If you plan to sell fewer than 40 items a month, the Individual plan may be best for you.
In addition to the cost of your selling plan and referral fees, other costs may apply, depending on how you ship orders, whether you decide to advertise, etc.
In addition to the cost of your selling plan and referral fees, other costs may apply, depending on how you ship orders, whether you decide to advertise, etc.
What are the differences between Professional and Individual accounts?
Third-party selling partners can sell in Amazon's stores by signing up for the Professional plan or the Individual plan. With the Individual plan, selling partners pay a fee for each unit they sell. With the Professional plan, selling partners pay one flat fee per month, no matter how many units they sell.
When do I start getting charged the monthly subscription fee?
The monthly subscription fee applies to Professional selling accounts only and begins as soon as you finish the registration process. Your first monthly subscription fee will be charged at that time unless you’re signing up with a promotional offer.
How do I get paid?
Amazon first settles your account 14 days after you register. Subsequently, the payment process repeats every 14 days. It normally takes five business days from the payment date until the money is available in your bank account. For payment to take place, you must have a bank account entered in your selling partner account and a positive or zero “Selling on Amazon” account balance. Referral Fees, Variable Closing Fees, customer refunds, customer claims, or charge backs, if any, can affect your balance.
Selling
How do I manage my Selling account?
Use the Seller Central website to manage all parts of your Amazon business. Seller Central is the website where you manage your selling account, add product information, update inventory, and manage orders and payments.
How do I add inventory?
Find more detailed information about adding products on this Listing Guide page. You have four options for entering product-related info:
- Use the Sell on Amazon button on Amazon product pages.
- Use the Add a Product feature on Seller Central to list one new product at a time.
- Use Excel-based inventory files to add multiple product listings at once.
- Use Amazon Marketplace Web Service to do bulk uploads and get bulk reports.
How will I know when I make a sale?
Amazon notifies you by email or text message when you receive an order. You can choose either notification method in your account settings.
How much does it cost to ship items I sell on Amazon?
Shipping fees depend on whether you plan to fulfil orders yourself, or use Fulfilment by Amazon (FBA) to handle your logistics and customer service.
How does Fulfilment by Amazon work?
With Fulfilment by Amazon (FBA) you store your products in Amazon's fulfilment centres, and we pick, pack, ship, and provide customer service for these products.
What is the featured offer?
The featured offer (sometimes called the "Buy Box") is the place on a product detail page where customers start the purchase process by adding items to their shopping carts. A key feature of Amazon store is that the same product can have multiple offers from multiple selling partners. If more than one selling partner offers the same product in new condition, they can compete for the featured offer for that product.
To compete for featured offer placement, you must have a Professional selling partner account and demonstrate a consistently great buying experience for customers. Amazon uses performance-based criteria to determine featured offer eligibility and placement status. Eligible listings that do not win featured offer status are eligible for placement in the "More Buying Choices" box. Amazon does not guarantee placement in either of these locations.
To compete for featured offer placement, you must have a Professional selling partner account and demonstrate a consistently great buying experience for customers. Amazon uses performance-based criteria to determine featured offer eligibility and placement status. Eligible listings that do not win featured offer status are eligible for placement in the "More Buying Choices" box. Amazon does not guarantee placement in either of these locations.
How do I sell my products in other Amazon stores internationally, such as amazon.com and amazon.co.jp?
Selling in other Amazon stores is similar to selling in Sweden. When you set up a Professional selling account in SE, you immediately have the option to list eligible products across North America (Canada and Mexico), Europe, Japan, Australia, and elsewhere. Learn more about how to sell in Amazon stores worldwide.
Other Resources
Selling partner App
Get sales alerts and respond to customers any time with the Amazon Selling partner app.
Amazon Selling partner Forums
Get answers to your questions from Amazon employees and fellow selling partners.
Amazon selling partner help
Dive deep on specific topics related to selling on Amazon.
Third-party resources
You can find trusted third-party resources in the Marketplace Appstore, which offers applications to help you automate, manage, and grow your business, and the Service Provider Network, a comprehensive directory of services to help you with key aspects of selling. Developers and service providers are vetted by Amazon during the application process, reviewed by customers, and continuously audited for compliance.
Amazon does not endorse other third-party resources such as conferences, consulting, and online training. Use caution when engaging non-Amazon resources to avoid scams and misinformation that could lead to the suspension of your selling partner account.
Amazon does not endorse other third-party resources such as conferences, consulting, and online training. Use caution when engaging non-Amazon resources to avoid scams and misinformation that could lead to the suspension of your selling partner account.
Just have a few items to sell?
410 kr (excl. VAT) per month + selling fees
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