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Increase visibility and sales on Amazon with advertising
Did you know that sponsored ads can help you increase visibility, reach more shoppers and increase your sales?
Achieve your business goals
Get discovered
Ads give visibility to your brand and products. The ads appear in highly visible placements in shopping results and on product information pages.
Increase sales
Many shoppers come to Amazon ready to shop. Ads can help you reach customers who are looking for products like yours.
Control costs
Pay only for the clicks your ads receive. Campaign reports track ad spend and performance so you can see what’s working and fine-tune your campaign.
Amazon Advertising is an important part of our growth strategy.Mike ReeveIndigo Jamm
Advertising solutions with sponsored ads
Start using sponsored ads to reach your goals more easily
Sponsored Products
Sponsored Products are ads for individual product listings on Amazon. They appear on shopping results pages and product detail pages.
Sponsored Products can help you reach high-intent shoppers who are actively looking for products related to theirs.
Sponsored Brands
Sponsored Brands showcases your brand and product portfolio. With your brand logo, a custom headline and a selection of your products, these ads appear on shopping results pages, helping to increase sales and product visibility.
Sponsored Brands give you the opportunity to quickly grow interest in your brand and product collection with shoppers who have shown interest in similar products.
Stores
Stores are custom multi-page shopping destinations on Amazon for individual brands that allow you to showcase your brand story and product offering. You don’t need any website experience to use it, and it’s free.
With Stores, you can choose from a variety of simple content templates and panels, organise them with a simple drag-and-drop feature, and create a professional website without any coding or design skills.
Use Amazon Ads to reach audiences where they are
Get up to SEK 9,500 in advertising credits for Sponsored Products
Ready to get started? Here's how it works
Step 1
Log in to Seller Central. If this is your first time selling on Amazon, sign up now
Click on the ‘Advertising’ tab then follow the instructions to get started. Choose your campaign type and follow the steps to create your campaign. If you are a brand owner and want to create a store, click on the Stores tab and follow the steps to build your first page.
Step 2
Create your campaign
Creating a campaign can take as little as 5 minutes. To create a Sponsored Products campaign, select the products you want to advertise, choose between automatic and manual targeting, and decide how much you want to pay per click. For a Sponsored Brands ad, select at least 3 products you want to advertise, add your logo and a custom headline, and decide which keywords you want to use and how much you want to spend. For Stores, you can use our ready-made templates, drag-and-drop panels and dynamic widgets to create your own store at no cost.
Step 3
Reach more shoppers with sponsored ads
Sponsored Products launch immediately, while Sponsored Brands and Stores first go through a moderation review. Based on relevance and bid, ads are shown to customers in high-visibility placements within shopping results and on product detail pages.
When shoppers click on Sponsored Products ads, they are taken to your product detail page. Your Sponsored Brands ad brings shoppers to your store or a custom landing page that displays your products.
When shoppers click on Sponsored Products ads, they are taken to your product detail page. Your Sponsored Brands ad brings shoppers to your store or a custom landing page that displays your products.
Step 4
Control your costs
Most sponsored ads are cost-per-click ad solutions, which means Amazon charges you for the number of clicks your ads receive. You choose how much you want to pay for a click and create a budget for the maximum amount you are willing to pay for your ads in a day.
Step 5
Measure success
You’ll be able to track your impressions, clicks, click-through rate, new customers, traffic to your Store, advertising spend and more. These insights help you monitor performance and optimise your campaigns.
Requirements you need to meet to start advertising
Account
You must have an active Professional selling account and, to use Sponsored Brands and Stores, be enrolled in Amazon Brand Registry.
Current offer
The products you advertise with Sponsored Products must be eligible for placement in the current offer.1 Sponsored Brands are shown to shoppers regardless of who presents the current offer.
Products
At this time, we do not support adult products, used products, refurbished products or products in special categories. For a complete list of allowed and disallowed categories, see the Sponsored Products and Sponsored Brands policies.
1If you create an ad for a product listing that is not eligible for placement in the current offer, your ad will not be shown to Amazon shoppers. Ineligible ads are flagged in Campaign Manager under the Advertising tab in Seller Central.
Advertise globally
Selling in multiple countries? Don’t limit yourself to advertising only in your domestic marketplace. Build your international business and showcase your brand to Amazon customers around the world by advertising in all your eligible countries.
1.
Find a country where you’re eligible to advertise below.
2.
Click the flag for that country to log in to Seller Central.*
3.
Click the Advertising tab, go to Campaign Manager and select ‘Create a campaign’.
*Registration required.
Helpful resources
Guide to successful advertising
Get step-by-step instructions on how to get started with sponsored ads.
Webinars
Attend our live advertising webinars to help you optimise your campaigns and learn advertising best practices and strategies. Marketing specialists also answer questions during live quiz sessions.
Common Questions & Answers
Get answers to frequently asked questions about Amazon Advertising.
What are Sponsored Products?
Sponsored Products are keyword or product-targeted ads that promote your individual ads and appear in shopping results and on product information pages on Amazon. To help you create your first campaign in minutes, you can use automatic targeting. You control how much you spend by entering your budget and choosing how much you want to bid per click.
Why should I use Sponsored Products?
Sponsored Products can help you increase the visibility and sales of your products by showing ads when shoppers are looking for products like yours. There are no monthly fees. You only pay when shoppers click on your ad, which takes them to the product details page where your offer appears. You can use Sponsored Products for product visibility, new offers, unique selections, offers with few impressions, sale items, and seasonal promotions.
What are Sponsored Brands?
Sponsored Brands are keyword targeted ads that appear prominently within purchase results and feature a custom headline, brand logo, and a collection of products within the ad. When shoppers click on the ad, they are taken to a product listing page, custom landing page, or Store. Sponsored Brands are available to sellers registered in the Amazon Brand Registry.
Why should I use Sponsored Brands?
Sponsored Brands helps promote and sell your brand and product portfolio by appearing in high-visibility locations in shopping results.
Who can use Sponsored Brands and Stores?
Sponsored Display and Stores are available to professional sellers registered with the Amazon Brand Registry, suppliers and agencies with customers who sell products on Amazon in Sweden.
To register your trademark, you must have a registered and active trademark submitted and approved by Amazon. Learn how to register your brand in the Amazon Brand Registry.
To register your trademark, you must have a registered and active trademark submitted and approved by Amazon. Learn how to register your brand in the Amazon Brand Registry.
What are Stores?
A free, customized multi-page experience that showcases your brand and product catalogue.
How do I measure the performance of my Store?
The Store Insights dashboard contains metrics such as daily visitors, page views, and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyse traffic sources for your Store.
Where do my ads appear?
Sponsored Products may appear at the top of, along with, or in purchase results and product information pages. Ads can be displayed on both computers and mobiles.
Sponsored Brands can appear on top of, alongside, or within the purchase results. Ads can be displayed on both computers and mobiles.
Stores appear on Amazon's website on mobiles, in apps and on computers.
Sponsored Brands can appear on top of, alongside, or within the purchase results. Ads can be displayed on both computers and mobiles.
Stores appear on Amazon's website on mobiles, in apps and on computers.
What products are not eligible for sponsored ads?
At this time, we do not support adult products, used products, refurbished products or products in special categories. For a complete list of allowed and disallowed categories, review the Sponsored Products and Sponsored Brands policies.
What are the requirements to advertise?
An active professional seller account.
- For Sponsored Brands and Stores, register in the Amazon Brand Registry.
- For Sponsored Products, eligibility for the current offer.
If you create a Sponsored Products ad for a product listing that is not eligible for placement on the current offer, your ad will not be shown to Amazon shoppers. Ineligible ads are flagged in Campaign Manager under the Advertising tab in Seller Central. Sponsored Brands are displayed to shoppers regardless of who presents the current offer.
What is a current offer?
The current offer can be found on a product detail page where customers begin a purchasing process by adding items to their shopping carts. An important part of Amazon's website is that multiple sellers can offer the same product, so you may be competing with other merchants for the current offer. Sellers must meet performance-based requirements to be eligible for current offer placement.
How much does it cost?
Sponsored Products and Sponsored Brands are cost-per-click ads, meaning you only pay when someone clicks on your ad. You choose your budget and how much you want to pay for a click.
Creating a Store is free.
Creating a Store is free.
What are keywords and how do they work?
A keyword is a single word or combination of words that you add to your Sponsored Products and Sponsored Brands campaigns. Keywords are matched to the shopping queries that customers use to search for products on Amazon and determine where your ads can appear. Please note that keywords are only used for Sponsored Products and Sponsored Brands.
What is CPC Advertising?
CPC (cost-per-click) advertising is a type of paid advertising in which the ads are shown free of charge – ad impressions are free – and the advertiser is charged only when customers click on the ad. Sponsored ads, such as Sponsored Products and Sponsored Brands, appear in the CPC model.
How does Amazon PPC advertising work for sellers in Sweden?
Amazon offers advertising solutions that help sellers increase the visibility of their products directly on the platform.
Here's how it works:
1. You choose which products you want to promote
2. You create a campaign and select keywords or auto-targeting
3. You set a daily budget and a bid per click
4. Your ads are shown to relevant customers
5. You only pay when someone clicks on your ad
To get the best results, it's important to continuously monitor campaign performance through Amazon Seller Central and adjust settings based on performance.
Here's how it works:
1. You choose which products you want to promote
2. You create a campaign and select keywords or auto-targeting
3. You set a daily budget and a bid per click
4. Your ads are shown to relevant customers
5. You only pay when someone clicks on your ad
To get the best results, it's important to continuously monitor campaign performance through Amazon Seller Central and adjust settings based on performance.
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