PRICING

Let's talk numbers

The cost to sell on Amazon depends on your selling plan, product category, fulfilment strategy, and other variables. The options are flexible, so you can find the combo that works best for you and your goals.
Let's talk numbers
Most products priced at or below €20 now qualify for low FBA fees
Qualified low-cost products can benefit from lower FBA delivery costs through automatic qualification. No separate registration is required.

Selling plan

The Individual plan costs 10 kr per unit sold, and the Professional plan costs SEK 410 (excl. VAT) per month no matter how many units you sell.

Referral
fees

Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 7% and 15%.

Fulfilment fees

The shipping costs for your orders depend on whether you fulfil your own orders or use Fulfilment by Amazon (FBA).

Other costs

Some selling partners may incur additional fees (such as long-term storage fees) or pay for optional programmes like advertising or premium account services.
loudspeaker icon
Referral and Fulfilment by Amazon Fee Updates for Europe 2026
In 2026, we are making one of our biggest fee cuts ever. We are reducing fees by an average of SEK 1.82 per unit sold in our European stores.
As of 15 December 2025
From 5 January 2026 in all European stores
  • We have reduced referral fees for home products (new category) from 15% to 8% for items priced up to SEK 230; clothing and pet food from 15% to 5% for items priced up to SEK 105; and vitamins, minerals and supplements (new category) from 8% to 5% for items priced up to SEK 105.
  • We have extended our low-price FBA discounts in most categories to products priced at or below SEK 230, reducing FBA fees for these newly qualifying products by an average of SEK 4.83 per unit.

Getting paid and paying fees

When you set up a selling partner account, you’ll provide a credit card number and a bank account. Amazon will charge your credit card to cover your fees, and proceeds from sales will be deposited into your bank account.
PLANS

Selling plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.

Plans

Individual

Professional

10

SEK

(excl. VAT)/unit sold
+ additional sales fee

410

SEK

(excl. VAT)/month
+ Additional selling fees

Overview

This plan might be right for you if...
• You sell fewer than 40 items a month
• You sell more than 40 items a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to sell products in restricted categories
• You want to use advanced selling tools, like APIs and reports

Selling plan features

Add new products to the Amazon catalogue
Grow your business with Fulfilment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Increase selling efficiency with API integration
Set your own shipping fees for non-media products*
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
* Books, Music, Video, and DVD
Revenue calculator

Calculate your earnings from Amazon

Enter product information and shipping costs to see real-time cost comparisons between different shipping methods.
Illustration of the Amazon revenue calculator
Berakna din break-even-punkt pa Amazon SE
En exakt break-even-analys for Amazon SE borjar med ditt nettoforsaljningspris exklusive svensk moms och drar sedan av alla Amazon-specifika rorliga kostnader per enhet for att ta fram ditt tackningsbidrag.

Till skillnad fran en generell foretagskalkyl maste du som saljer pa Amazon SE inkludera hansvisningsavgiften for din produktkategori, FBA-logistikavgiften, eventuella FBA-lagringsavgifter och ett paslag for returkostnader innan du nar ett korrekt tackningsbidrag per enhet.

Din saljplan, antingen den individuella planen pa 10 kr per such enhet eller den professionella planen pa 410 kr (exkl. moms) per manad, ingar i dina fasta kostnader och ska alltsa finnas med i taljaren i break-even-formeln, tillsammans med eventuella fasta annonsbudgetar eller Brand Registry-kostnader.

Svensk moms ska behandlas som en genomgangspost och uteslutas bade fran intakter och kostnadsindata. Alla priser och avgifter pa Amazon SE anges exklusive moms, sa din kalkyl bor alltid arbeta med momsfria belopp. For saljare som ar momsregistrerade i Sverige ar den ingarende moms som betalas pa avdragsgilla affarsutgifter aterbetalningsbar via momsdeklarationen, vilket avsevaert kan minska den effektiva rorliga kostnaden per enhet.

Intaktskalkylatorn i Seller Central ar den sakraste utgangspunkten for dessa tal, eftersom den speglar giltiga Amazon SE-avgifter, inklusive 2026 ars avgiftssankningar och det 1,5-procentiga bransle- och logistiktillaget pa FBA-leveransavgifter som galler fran april 2026.

Nar du varvat tackningsbidraget per enhet for Amazon SE ar break-even-volymen i antal enheter helt enkelt dina totala manatliga fasta kostnader dividerat med det talet. Om du vill modellera ett vinstmal i stallet for ett nollresultat, lagg din onskade foretaxerade vinst till taljaren med fasta kostnader.

Vinstanalysoverblicken och rapporten Forhandsgranskning av avgifter och ekonomi i Seller Central ger dig realtidsdata for att halla din modell aktuell nar avgifter eller forsaljningsvolymer andras. For momsregistreringsskyldigheter som kan paverka din kostnadsstruktur hittar du vagledning om svenska och EU-gemensamma krav i momskunskapscentret pa Amazon SE.

Amazon jargon:

Referral Fees

For every item sold, selling partners pay Amazon a percentage of the total price—including item price, shipping cost, and any gift-wrapping charges—or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.
FEES

Category Referral Fees

Selling partners pay a referral fee on each item sold. For all products, Amazon deducts the applicable referral fee percentage calculated on the total sales price. The total sales price is the total amount paid by the buyer, including the item price and any delivery or gift wrapping charges.

Referral fees overview

Categories

Referral fee

Minimum referral fee per item

Categories with fixed referral fees
Amazon Device Accessories
45%
SEK 3
Vehicles and power sports
• 7% for electronic devices in vehicles and powers ports
• 12% for electronic accessories in vehicles and power sports

For other vehicles and power sports products:
• 15% of the total price up to SEK 525
• 9% for any part of the total price exceeding SEK 525
SEK 3
Baby Products
• 8% for products with a total price up to SEK 105
• 15% for products with a total price over SEK 105
SEK 3
Strollers and safety equipment
• 8% for products with a total price up to SEK 105
• 15% for products with a total price over SEK 105
SEK 3
Backpacks and handbags
15%
SEK 3
Beauty, health and household, Home appliances
• 8% for products with a total price up to SEK 105
• 15% for products with a total price over SEK 105
SEK 3
Books
15%
Not applicable
Business, Industrial and Scientific Supplies
15%
SEK 3
Compact appliances
15%
SEK 3
Clothing and accessories
• 5% for items priced up to SEK 175
• 10% for items priced between SEK 175 and SEK 230
• 15% for items priced over SEK 230
• For the Prime range with a total price over SEK 470, 15% applies to the total price up to SEK 470 and 7% applies to the portion of the total price that exceeds SEK 470
SEK 3
Commercial Electrical & Power Supplies
12%
SEK 3
Computers
7%
SEK 3
Consumer Electronics
7%
SEK 3
Bicycle Accessories
15%
SEK 3
Electronic Accessories, Computer Accessories
• 15% of the total price up to SEK 1,050
• 8% for any part of the total price exceeding SEK 1,050
SEK 3
Printer & Scanner Accessories
• 15% of the total price up to SEK 1,050
• 8% for any part of the total price exceeding SEK 1,050
SEK 3
Glasses**
• For the Prime range with a total price over SEK 470, 15% applies to the total price up to SEK 470 and 7% applies to the portion of the total price that exceeds SEK 470

For all other ranges:
• 8% for products with a total price up to SEK 175
• 15% for products with a total price over SEK 175
SEK 3
Glasses and lens cases
• For the Prime range with a total price over SEK 470, 15% applies to the total price up to SEK 470 and 7% applies to the portion of the total price that exceeds SEK 470

For all other ranges:
• 8% for products with a total price up to SEK 175
• 15% for products with a total price over SEK 175
SEK 3
Footwear
15%
SEK 3
Large Appliances
7%
SEK 3
Furniture
• 15% of the total price up to SEK 2,100
• 10% for any part of the total price exceeding SEK 2,100
SEK 3
Furniture accessories
13%
SEK 3
Grocery & Gourmet
• 5% for products with a total price up to SEK 105
• 15% for products with a total price over SEK 105
SEK 3
Home Products
• 8% for items priced up to SEK 230
• 15% for items priced over SEK 230
SEK 3
Kitchen
15%
SEK 3
Home Textiles and Carpets
15%
SEK 3
Jewellery
• 20% of the total price up to SEK 2,600
• 5% for any part of the total price exceeding SEK 2,600
SEK 3
Lawn and Garden
15%
SEK 3
Luggage
15%
SEK 3
Luggage Accessories
15%
SEK 3
Mattresses
15%
SEK 3
Music, Video and DVD
15%
Not applicable
Musical Instruments and AV Production
12%
SEK 3
Office Products
15%
SEK 3
Packaging Material
15%
SEK 3
Pet Accessories
15%
SEK 3
Pet clothing and food
• 5% for items priced up to SEK 105
• 15% for items priced over SEK 105
SEK 3
Software
15%
Not applicable
Sports and outdoor activities
15%
SEK 3
tyres
7%
SEK 3
Tools and Home Improvement
13%
SEK 3
Door, Window and Shower Accessories
13%
SEK 3
Glue and cable ties for home
13%
SEK 3
Toys & Games
15%
SEK 3
Video Games and Gaming Accessories
15%
Not applicable
Game consoles
8%
Not applicable
Vitamins, minerals and supplements
• 5% for items priced up to SEK 105
• 15% for items priced over SEK 105
SEK 3
Watches
• 15% of the total price up to SEK 2,600
• 5% for any part of the total price exceeding SEK 2,600
SEK 3
Everything Else
15%
SEK 3

* More information about the different types of categories/products within Health and Personal Care Devices and Personal Care Devices can be found under this link.

**These are newly introduced fee categories that have been added to the referral fee structure in the Netherlands as of 1 October 2025
FEES

Fulfilment fees

Fulfilment fees depend on whether you plan to ship products yourself or use Fulfilment by Amazon (FBA) to handle your logistics.

Pay only for the services you use

Our flexible fee structure makes it easy to be more competitive.
With FBA, you only pay for the services you use. There are no subscription fees, contracts or minimum inventory requirements. Ship your products to our fulfilment centres and pay for the fulfilment services and storage space used.
Fulfilment Fee
A flat fee per unit, based on the product type, dimension and weight
Storage fee
Charged per cubic foot per month

Downloadable rate cards

You can find more details about FBA and a full set of our fees for each of our stores below.
Please note: From 17 April 2026, a 1.5% surcharge will be applied to shipping fees for Fulfilment by Amazon (FBA) as a result of increased fuel and logistics costs. The charge applies to stores in the United Kingdom, France, Germany, Italy, Spain, Poland, Sweden, the Netherlands, Ireland and Belgium. The Revenue Calculator, the Profit Analysis overview, and the Fees and Finance Preview reports have been updated to reflect the fuel and logistics surcharge. They are available to help you understand the specific impact on your business.

FBA storage fees *

Inventory storage fees are charged monthly based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon fulfilment centres. The volume measurement is based on unit size when properly packaged and ready to ship.

Storage fee per month

January–September

October–December

Standard-size products in the categories Clothing and accessories, Glasses, Shoes, and Backpacks and handbags (non-hazardous goods)
SEK 233.59 per cubic metre per month
SEK 307.27 per cubic metre per month
Standard-size products in other categories (non-hazardous goods)
SEK 321.21 per cubic metre per month
SEK 548.18 per cubic metre per month
Oversize (non-hazardous goods)
SEK 207.90 per cubic metre per month
SEK 329.80 per cubic metre per month
Standard size (dangerous goods**)
SEK 315.00 per cubic metre per month
SEK 530.99 per cubic metre per month
Oversize (dangerous goods**)
SEK 289.30 per cubic metre per month
SEK 461.47 per cubic metre per month
* Storage fees are based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon fulfilment centres
** Hazardous goods (also called hazmat) are substances or materials that may pose a risk during storage, handling or transport because they contain flammable, pressurised, corrosive or otherwise harmful substances. For more information, see Examples of dangerous goods
Additional inventory storage fees apply to products classified as dangerous goods, and to units that have been stored in any Amazon fulfilment centre for more than 241 days (expired inventory surcharge).

Estimate your FBA fees

Enter your fulfilment costs and compare the profitability of your fulfilment method to FBA. Fees are calculated based on the standard FBA storage and fulfilment fees, as outlined above.

Other costs

When calculating the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programmes designed to help you increase sales.

Additional selling fees

Inventory fees
If you store inventory in an Amazon fulfilment centre—which you can do as a selling partner using FBA or Multi-Channel Fulfilment—in addition to monthly inventory storage fees, you may incur other fees, such as aged inventory surcharge, overage fees and removal order fees.
High-volume listing fees
The High Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of SEK 0.0037 per SKU will apply.
Refund administration fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the referral fee you paid for the item(s), minus the applicable Refund Administration Fee, which is the lesser of SEK 52.50 or 20% of the applicable referral fee.

For example, if you refund a customer the total sales price of SEK 100 for an item in a category with a 15% referral fee, your Refund Administration Fee will be SEK 3 (SEK 100 x 15% referral fee = SEK 15).

Optional programmes

Advertising
Attract customers from before they even realize they need your product to the time they’re purchasing it. Amazon Advertising uses a cost-per-click, auction-based pricing model, which means you set the maximum amount that you’re willing to pay when a shopper clicks your ad.

Frequently Asked Questions

Get answers to frequently asked questions about using Amazon for ecommerce.
How are Amazon FBA fees calculated?
FBA fees are calculated based on the type and size of the product and on which channel the goods are sold. These cover the costs of storing your items in Amazon's logistics centre, picking, packaging and shipping them once purchased, and providing customer service.

These fees are charged per calendar month for all items stored in Amazon's logistics centre. You can estimate your fees using the FBA Income Calculator for specific items listed on Amazon.
What is the FBA Calculator?
The FBA Calculator is a tool that you can use to check and compare the estimated revenue of all available fulfilment options for the products you have listed on Amazon and registered for Fulfilment by Amazon (FBA). You can also compare the fees and profitability of different fulfilment methods.
What is the difference between Amazon fees and FBA fees?
Amazon fees are fees that all sellers must pay to have products listed and sold on our site. This includes the referral fee, which is a percentage of the total price of your product charged for each item sold. Then, based on your sales plan, you can get a per-item fee or a monthly fee. In addition to this, some sellers may also have to pay additional fees, either for premium services or marketing or for other reasons. You can refer to this page for more details.

FBA (Fulfilment by Amazon) fees, on the other hand, are only charged for products that you have listed under this particular service. It covers the cost of storing, picking, packing and shipping your products with FBA. If you have chosen this, these fees will be charged along with the other Amazon fees mentioned above.
How much does Amazon charge for storing products?
Sellers must pay an inventory storage fee for all items stored in Amazon Fulfilment Centres. This is calculated based on the daily average volume of inventory, which is measured in cubic feet in the UK and cubic metres in the EU.

The fee per cubic foot/metre varies by calendar month - it is lower from January to September, and a slightly higher amount is charged for year-end, that is, very busy months from October through December. The exact amount also depends on which category your product falls into, as well as its dimensions (size).

There is a separate fee structure for the storage of items classed as dangerous goods or hazardous materials.

Start selling today

By selling on Amazon, you can reach tens of millions of customers, whether you sell one product or several. Your account is set to sell across Europe.
SEK 410 (excl. VAT) a month + selling fees
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