Lower fees 2026 = Better margins. See what you saveLower fees 2026 = Better margins. See what you saveFULFILMENT BY AMAZON
Expand your business across the EU with Pan-European FBA
You can save up to 53% * in shipping fees and increase your FBA sales by up to 24% **
*Calculated as the highest possible savings when EFN delivery charges are compared with local delivery charges for the respective size/weight
**Based on an August 2023 study that analysed 1.9 million Pan-European FBA offers, compared to similar FBA offerings that did not take advantage of Pan-European FBA. It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a variety of factors, including but not limited to seasonality, selling price and existing delivery solution. Amazon does not guarantee a specific outcome for your business by using the Pan-European FBA.
**Based on an August 2023 study that analysed 1.9 million Pan-European FBA offers, compared to similar FBA offerings that did not take advantage of Pan-European FBA. It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a variety of factors, including but not limited to seasonality, selling price and existing delivery solution. Amazon does not guarantee a specific outcome for your business by using the Pan-European FBA.
Already selling with FBA?
Why you should sell with Pan-European FBA
Save up to 53% on your delivery costs
Pay local FBA fees Amazon stores your products instead of higher international EFN (European Fulfilment Network) fees. Click here to see how much you can save.
Offer a Prime experience to millions of customers across Europe
Get fast delivery from Amazon for orders in the countries where Amazon stores your products. 91% of sales partners report the highest level of satisfaction with fast delivery across Europe. *
Grow faster with flexible storage
Enable storage in at least 2 of the following EU countries; Germany, France, Italy and Spain*. Amazon distributes and stores your products free of charge, closer to customer demand.
How the Pan-European FBA works
Requirements
- Select at least 2 Amazon EU stores to store your products. We take care of moving them at no extra cost.
- List your FBA products with the same SKU in all required Amazon EU stores: Germany, France, Italy, Spain and the Netherlands*.
- Make sure you meet the requirements for the conformity of the product.
*As of September 3, 2026, all pan-EU FBA products (new and existing) must have an active offer in the Netherlands in order to register and continue to receive pan-EU benefits.
In addition, from February 26, 2027, all pan-EU FBA products must also have an active offer in Belgium upon registration. We will notify you at least 30 days in advance.
The Pan-European FBA program includes additional store options: amazon.se, amazon.ie and amazon.pl. Offers in these stores remain optional.
In addition, from February 26, 2027, all pan-EU FBA products must also have an active offer in Belgium upon registration. We will notify you at least 30 days in advance.
The Pan-European FBA program includes additional store options: amazon.se, amazon.ie and amazon.pl. Offers in these stores remain optional.
It allowed us to have products in distribution centres closest to the customer. By not paying any additional fees, we offer extremely competitive prices. That's why we're selling more units.Zamir CajeeCEO, iQualTech
Pan-European FBA and
the European delivery network
Pan-European FBA
European Fulfilment Network
Delivery costs
Pan-European FBA
Fees for the European Fulfilment Network (EFN)
VAT
A VAT registration number is required for each country where the goods are stored
A VAT identification number is generally not required at the destination store
Inventory management
Amazon distributes and stores your products across the EU, in the countries you have enabled for placement
Amazon only stocks products locally, ready for local delivery or for delivery to other countries
How to get started with Pan-European FBA via VRN
Step 1
Create an Amazon seller account and add your products on FBA
Step 2
List your eligible FBA products at all the necessary European Amazon stores (France, Italy, Spain, Germany and the Netherlands*) with the same SKU. The Build International Listings tool lets you synchronize bid prices, create and translate offers from a single source store to one or more target stores.
Note: When publishing in Germany and France, you need to make sure you comply with the EPR (Extended Producer Responsibility), click here to learn more.
Note: When publishing in Germany and France, you need to make sure you comply with the EPR (Extended Producer Responsibility), click here to learn more.
*As of September 3, 2026, all pan-EU FBA products (new and existing) must have an active offer in the Netherlands in order to register and continue to receive pan-EU benefits.
In addition, from February 26, 2027, all pan-EU FBA products must also have an active offer in Belgium upon registration. We will notify you at least 30 days in advance.
The Pan-European FBA program includes additional store options: amazon.se, amazon.ie and amazon.pl. Offers in these stores remain optional.
In addition, from February 26, 2027, all pan-EU FBA products must also have an active offer in Belgium upon registration. We will notify you at least 30 days in advance.
The Pan-European FBA program includes additional store options: amazon.se, amazon.ie and amazon.pl. Offers in these stores remain optional.
Step 3
Activate at least 2 countries where Amazon can store your products* (France, Germany, Italy or Spain). You can select warehouse settings by country: store with a VAT number and/or store without a VAT number.
Step 4
Send your inventory to one of Amazon's delivery centres in the EU (Germany, France, Italy or Spain).
Please note: From 17 April 2026, a 1.5% surcharge will be applied to shipping fees for Fulfilment by Amazon (FBA) as a result of increased fuel and logistics costs. The charge applies to stores in the United Kingdom, France, Germany, Italy, Spain, Poland, Sweden, the Netherlands, Ireland and Belgium. The Revenue Calculator, the Profit Analysis overview, and the Fees and Finance Preview reports have been updated to reflect the fuel and logistics surcharge. They are available to help you understand the specific impact on your business.
Frequently Asked Questions
Get answers to frequently asked questions about using Amazon for ecommerce.
What is Pan-European FBA?
Pan-European FBA is a service offered to Amazon sales partners to sell their products to customers across Europe in an easier and faster way. This can help sales partners save on fulfillment costs, offer fast delivery promises, and reach a wider audience of customers.
How does the Pan-European FBA work?
To sell your FBA products in Amazon EU stores, you must have access to Seller Central accounts in the following EU stores: France, Germany, Italy, Spain and the Netherlands*. You'll need to enable placement in at least two of these stores and send your inventory to an Amazon Fulfilment Centre. In addition, you can also sell your products in Amazon's new EU stores available in the Netherlands, Poland, Sweden, Belgium and Ireland.
When you send your products to an EU fulfilment centre, we will store your inventory in our EU fulfilment network in the countries where you have enabled placement. This is to ensure that your products are available to meet expected customer demand. We will distribute your inventory across these countries at no additional cost.
In order to benefit from domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you must activate placement in Germany. For orders in Belgium, you need to activate placement either in Germany or France.
When you send your products to an EU fulfilment centre, we will store your inventory in our EU fulfilment network in the countries where you have enabled placement. This is to ensure that your products are available to meet expected customer demand. We will distribute your inventory across these countries at no additional cost.
In order to benefit from domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you must activate placement in Germany. For orders in Belgium, you need to activate placement either in Germany or France.
*As of September 3, 2026, all pan-EU FBA products (new and existing) must have an active offer in the Netherlands in order to register and continue to receive pan-EU benefits.
In addition, from February 26, 2027, all pan-EU FBA products must also have an active offer in Belgium upon registration. We will notify you at least 30 days in advance.
The Pan-European FBA program includes additional store options: amazon.se, amazon.ie and amazon.pl. Offers in these stores remain optional.
In addition, from February 26, 2027, all pan-EU FBA products must also have an active offer in Belgium upon registration. We will notify you at least 30 days in advance.
The Pan-European FBA program includes additional store options: amazon.se, amazon.ie and amazon.pl. Offers in these stores remain optional.
Which stores are included in the Pan-European FBA?
Pan-European FBA is available in the following Amazon stores: Germany, France, Italy, Spain, Netherlands, Poland, Sweden, Belgium and Ireland.
What fees do I pay for Pan-European FBA?
Pan-European FBA pays local delivery charges in all EU countries that are enabled for storage, and cross-border (EFN) delivery charges in the rest of the EU countries. You can find the detailed price list for FBA fees in this guide .
How can I register in the Pan-European FBA and what are the eligibility requirements?
To participate in the Pan-European FBA, you must meet the following conditions:
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all requested Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain and the Netherlands.
3. Enable storage in at least two of these countries.
4. Ensure that your products meet the eligibility requirements for Pan-European FBA
5. Make sure you comply with VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon distribution centre within the EU.
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all requested Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain and the Netherlands.
3. Enable storage in at least two of these countries.
4. Ensure that your products meet the eligibility requirements for Pan-European FBA
5. Make sure you comply with VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon distribution centre within the EU.
*As of September 3, 2026, all pan-EU FBA products (new and existing) must have an active offer in the Netherlands in order to register and continue to receive pan-EU benefits.
In addition, from February 26, 2027, all pan-EU FBA products must also have an active offer in Belgium upon registration. We will notify you at least 30 days in advance.
The Pan-European FBA program includes additional store options: amazon.se, amazon.ie and amazon.pl. Offers in these stores remain optional.
In addition, from February 26, 2027, all pan-EU FBA products must also have an active offer in Belgium upon registration. We will notify you at least 30 days in advance.
The Pan-European FBA program includes additional store options: amazon.se, amazon.ie and amazon.pl. Offers in these stores remain optional.
What are the advantages of Pan-European FBA?
Here are the main advantages of selling through Pan-European FBA:
1. Can help your company expand internationally.
2. Can help you accelerate your growth with flexible storage.
3. You can start with just two VAT numbers, which means you don't have to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime brand.
5. Save up to 53% on your distribution costs.
6. Sell FBA Small & Light products via Pan-European FBA.
1. Can help your company expand internationally.
2. Can help you accelerate your growth with flexible storage.
3. You can start with just two VAT numbers, which means you don't have to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime brand.
5. Save up to 53% on your distribution costs.
6. Sell FBA Small & Light products via Pan-European FBA.
How can I track my inventory and sales through the Pan-European FBA?
When you enable countries for inventory placement, you give Amazon permission to store your FBA inventory in any of those countries. Amazon can then move your inventory between distribution centres within the EU for you and at any time, at no extra cost to you.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
How do I list my products through the Pan-European FBA program?
To sell your products in EU stores, you need to create offers in each of these markets. You can use the same process that you used to create offers in your domestic store. The same FNSKU must be specified for all offers you create.
To list your products, you can easily use the Build International Listings tool and choose in which stores you want to expand your business.
To list your products, you can easily use the Build International Listings tool and choose in which stores you want to expand your business.
How can I use products with Low Price FBA through Pan-European FBA?
You can register qualified discount offers for FBA rates in the Pan-European FBA. Products in all categories automatically receive Low Price FBA when they have prices of no more than 10 GBP (UK), 11 EUR (DE), 12 EUR (NL, FR, IT, ES, BE), 140 SEK (SE) or 55 PLN (PL) (VAT included).
In addition, products in all categories (except beauty, health and personal care; accessories for business, industry and science; office products; food and gourmet; books; Amazon device accessories; and kitchens) will automatically receive discount FBA when priced at a maximum of 20 GBP (UK), 20 EUR (DE, NL, FR, IT, ES, BE, IE), 230 SEK (SE) or 85 PLN (PL) (including VAT).
In addition, products in all categories (except beauty, health and personal care; accessories for business, industry and science; office products; food and gourmet; books; Amazon device accessories; and kitchens) will automatically receive discount FBA when priced at a maximum of 20 GBP (UK), 20 EUR (DE, NL, FR, IT, ES, BE, IE), 230 SEK (SE) or 85 PLN (PL) (including VAT).
Get started with deliveries throughout Europe with the Pan-European FBA
By selling on Amazon, you can reach tens of millions of customers whether you sell one or millions of items. Your account setup is set to sell across Europe
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