Start selling globally with Amazon from Sweden

The costs of selling with Amazon vary by store and product. They may also depend on the tools, programmes and services you choose.

Selling plan fees
There are separate Professional selling plan fees for regional accounts in the Americas and Europe, and for country-specific accounts in Asia Pacific and the Middle East and North Africa. However, if you link global Amazon selling accounts, your monthly fee will equal either $39.99 per month or the sum of the selling plan fees for each region and country where you have active listings, whichever is lower.

Referral Fees
Referral fees vary depending on the product category. For each item sold, you pay either a percentage of the total price or a minimum amount, whichever is greater.

View referral fees from the Amazon store:

Before you start selling in a new country, you should investigate how taxes and regulations might affect your business:

If you want help with taxes, you can use our service provider network to find an expert.

When you expand your business to an Amazon store outside your home country and fulfil orders with Fulfilment by Amazon (FBA) or a third-party provider, you need to understand your obligations in the import and export process. While you may want to handle some or all of these import and export steps yourself, it may be easier to hire a logistics provider such as a customs broker or freight forwarder to handle the process for you. These providers may have the expertise and time to ensure that your inventory is moved from one location to another quickly and safely.

You can also use services such as Amazon Global Logistics, which offers door-to-door sea freight and includes customs support.

Learn more about importing and exporting inventory

If your brand is registered in Amazon Brand Registry, you can transfer your trademark rights to your destination store and sell under your own brand.

Learn how to transfer your brand to your destination store

If you are a business outside the destination store, you may not need to set up a new entity to sell your products there. However, depending on the specifics of your business and your selling strategy, it may be beneficial to do so.

Yes, but only initially. If there are no customer reviews for a product in your destination store, the most recent reviews from your home store will be displayed. These imported reviews remain visible until the product starts receiving local reviews. When you use the Build International Listings tool to cross-list products in global Amazon stores, customer reviews are transferred on the product detail page, but not on the search results page or in the bestseller ranking.